Running Google Ads but constantly facing ad disapprovals? You are not alone—and it is not random.
This Ebook breaks down the 15 most common reasons Google Ads get disapproved, explains why they happen, and shows how to handle them correctly without increasing account risk.
Built from real-world experience at Mega Digital, this guide helps advertisers understand Google Ads disapprovals from a policy-first, system-level perspective—not trial and error.
👉 Download the full Ebook to access detailed explanations, examples, and solutions for each disapproval type.
Why Google Ads Disapprovals Are Not “Random Errors”
Google Ads disapprovals are largely the result of an automated review system, not human judgment.
This system evaluates ads, landing pages, URLs, and content structure based on predefined rules—without fully understanding context the way a human reviewer would. As a result, many advertisers experience disapprovals that feel “unfair” or “incorrect.”
However, reacting emotionally or making repeated blind edits often increases the risk of repeated disapprovals, account reviews, or limited delivery.
The key is not guessing—but understanding how Google evaluates ads and landing pages at a structural level.
The Ebook explains how this review system works, and what to do when a disapproval is actually incorrect.
83% of Advertisers Have Faced Google Ads Disapproval
According to an internal survey conducted by Mega Digital:
- 83% of Google Ads advertisers have faced ad disapproval at least once.
- The most common disapproval reasons include:
- Destination not working
- Destination mismatch
- Malicious software
- Unsupported language
- Other policy-related issues
This confirms one thing clearly: Google Ads disapproval is a widespread operational challenge—not a rare mistake.
The Ebook provides a full breakdown of why these issues occur and how they differ in risk level.
15 Core Reasons Google Ads Get Disapproved (Overview)
This Ebook systematically categorizes 15 major disapproval types, grouped into practical themes for easier diagnosis and handling.
Website & Destination Issues
Some of the most frequent disapprovals originate outside the ad itself.
Examples include:
- Destination not working
- Destination mismatch
- Malicious software detection
These issues are often tied to website accessibility, redirects, crawling limitations, or security signals.
The Ebook details how Google evaluates destinations and how to fix issues without triggering further reviews.
Language & Formatting Violations
Google Ads enforces strict standards for clarity and user experience.
Common issues include:
- Unsupported language
- Spelling or grammar errors
- Improper capitalization
- Excessive punctuation or symbols
- Non-standard spacing
- Repetition
Even minor formatting choices can result in disapproval when they violate Google’s editorial policies.
The Ebook provides real examples and explains where flexibility exists—and where it doesn’t.
Policy-Sensitive & High-Risk Disapprovals
Some disapprovals require policy awareness, not copy tweaks.
These include:
- Sensitive events
- Trademarks & copyright
- Dishonest behavior
- Industry-specific restrictions
- “Approved (limited)” classifications
In these cases, incorrect handling can escalate quickly—from disapproval to account suspension.
The Ebook explains which disapprovals can be safely fixed, and which require a strategic approach.
Why “Trial-and-Error Fixes” Increase Account Risk
Many advertisers attempt to resolve disapprovals by repeatedly editing ads and resubmitting them.
This approach often:
- Triggers repeated automated flags
- Increases the likelihood of manual review
- Raises long-term account risk
Some disapprovals should not be appealed repeatedly or “worked around” through wording changes.
Understanding when to act—and when not to is critical.
The Ebook explains how to assess disapproval severity and choose the correct response path.
How to Reduce Google Ads Disapprovals Long-Term
While disapprovals cannot be eliminated entirely, they can be significantly reduced with the right mindset and operational discipline.
Key principles include:
- Reviewing ads with policy intent in mind, not just conversion goals
- Monitoring landing pages as closely as ad copy
- Working with experienced teams who understand policy enforcement patterns
The Ebook expands on these principles with practical scenarios and risk-based guidance.
Who This Ebook Is For
This guide is designed for:
- eCommerce sellers running Google Ads at scale
- In-house marketing teams managing performance campaigns
- Freelancers and agencies handling multiple ad accounts
- Advertisers facing repeated or unclear disapprovals
If Google Ads is a core revenue channel for you, this Ebook helps you protect performance while staying compliant.
About Mega Digital
Mega Digital is a Google Partner specializing in Google Ads and Google Shopping advertising.
We work with advertisers across multiple industries, helping them:
- Resolve complex Google Ads disapproval issues
- Scale campaigns safely across markets
- Operate within policy while maintaining performance
This Ebook reflects the real operational knowledge gained from managing Google Ads campaigns in regulated, competitive, and high-risk environments.
