Last year, Amazon Prime Day sales reached an astounding $12.9 billion, and this year’s event is expected to break that record. One of the keys to a fruitful sales season is creating effective Prime Day marketing campaigns. Let’s explore the 7 best Prime Day marketing strategies that promise to make your sales season a blast!
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Top 7 Explosive Amazon Prime Day Marketing Ideas for Businesses
To make the most of Amazon Prime Day, businesses need to adopt creative and effective marketing strategies. Here are 7 powerful ideas that can help you maximize your sales and visibility during this high-traffic event.
#1 Early Promotion
Starting early with your Prime Day promotions can build anticipation and ensure that customers are aware of your upcoming deals.
Source: SwitchBot
For instance, SwitchBot, a smart home device company, announced that their Prime Day sales would begin on July 9, a full week before the official Prime Day dates of July 16–17, 2024. This early announcement helps to build momentum and gives customers a head start on planning their purchases.
Another effective example comes from the electronics brand Anker. Leading up to Prime Day, Anker featured exclusive discounts and special product launches across their social media channels and email newsletters. This strategy not only kept their audience engaged but also increased their email open rates and social media engagement.
#2 Amazon Advertising
Investing in Prime Day ads is crucial for maximizing visibility during Prime Day. Utilizing Amazon Prime Day advertising can significantly boost your product’s reach. Amazon offers various ad formats; the most popular ones often used for Prime Day ads are Sponsored Ads (Sponsored Products, Sponsored Brands, and Sponsored Display Ads).
Source: Amazon
A successful example is from the brands Raid, a trusted insect control brand, and Philips, a world-renowned electronics company. They used Amazon’s Sponsored Products ads to ensure their deals appeared at the top of search results for relevant keywords. By strategically bidding on high-traffic keywords and optimizing their product listings with compelling images and descriptions, they saw a significant increase in sales and visibility.
Besides Amazon advertising, your campaign can be complemented by other multi-channel ads. This allows you to reach people on platforms where they are more active, increasing your chances of reaching potential customers.
It is totally possible to create your own ad accounts on several social platforms. However, this option typically poses several challenges, such as policy violations, ads not approved, limited ad spend, etc.
To maximize your advertising efforts, opting for agency ad accounts, such as TikTok agency account, Google Ads agency account, or Facebook agency account, would be a better choice. Reputable agencies like Mega Digital offer agency ad accounts for rent that help you mitigate all of the above issues and save costs.
#3 Retargeting Campaigns – Best Amazon Prime Day Marketing Strategy
Retargeting ads are a powerful way to re-engage customers who have previously visited your website or shown interest in your products. These ads serve as reminders and can help convert potential leads into buyers. Or, you can use the Amazon Demand-Side Platform (DSP) to retarget customers across Amazon and third-party sites.
An example of effective retargeting is seen with the brand Casper, which sells mattresses and sleep products. Casper used retargeting ads on social media platforms to remind users who had visited their site but hadn’t made a purchase. By showing these users limited-time Prime Day offers and discount codes, Casper was able to significantly boost their conversion rates.
Source: Internet
Another example is from the beauty brand Glossier. They used retargeting ads to reach out to customers who had abandoned their shopping carts. By offering a small additional discount for Prime Day, they managed to recover many abandoned carts and increase their overall sales.
#4 Lightning Deals & Limited-Time Offers
Lightning Deals and limited-time offers are highly effective during Prime Day. These time-sensitive deals create a sense of urgency, encouraging customers to make quick purchasing decisions.
Source: Internet
Amazon itself uses Lightning Deals extensively, but many third-party sellers have also found success with this strategy. For example, the kitchenware brand Instant Pot runs several Lightning Deals during Prime Day, offering steep discounts on their popular pressure cookers. These deals often sell out within hours, driving significant sales and increasing the visibility of their other products.
Similarly, the tech accessories brand Aukey offers limited-time discounts on a range of products, including chargers and headphones. By promoting these deals through their email list and social media channels, they manage to drive high traffic and sales volumes during Prime Day.
#5 Social Media Marketing & Influencer Partnerships
Using social media and influencers can significantly amplify your Prime Day marketing efforts. By employing a multi-channel marketing strategy, you can ensure your brand reaches a wider audience and builds stronger engagement. This approach involves using various social media platforms to create a cohesive and impactful campaign.
A great example of effective multi-channel marketing is the fitness brand Gymshark. During Prime Day, Gymshark doesn’t limit its promotions to just one platform. Instead, they use Instagram for visually appealing posts and stories, YouTube for workout tutorials featuring their products, and TikTok for short, engaging videos that showcase their Prime Day deals. This multi-channel strategy allows Gymshark to reach different segments of their audience in unique ways, driving traffic and sales across all platforms.
Source: evolvebygd
Influencer partnerships are also one of their strategies to tap into established audiences and add credibility to the brand. the.metcalfes on TikTok and evolvebygd on Instagram are just a few of the many fitness influencers that Gymshark is collaborating with during this 2024 Prime Day. These influencers promote Gymshark’s Prime Day deals through their personal accounts, significantly boosting traffic and sales.
#6 Prime Day Email Marketing Campaign
Email marketing remains one of the most effective channels for driving sales during Prime Day. Sending targeted and personalized emails can help keep your audience informed about upcoming deals and encourage them to make purchases.
Source: Internet
For instance, GlassesUSA.com successfully uses email marketing to promote their Prime Day deals. They segment their email list based on customer preferences and purchase history, sending tailored emails with personalized product recommendations and exclusive discounts.
They also used a series of pre-Prime Day emails to build anticipation, followed by reminder emails on the day of the sale. Their emails feature clear CTAs, countdown timers, visually appealing images, and interactive elements, making it easy for customers to click through and make purchases.
#7 Prime Day SMS Advertising
SMS advertising is a direct and effective way to reach customers with time-sensitive offers. Text messages have high open rates and can quickly drive traffic to your Prime Day deals.
Source: Internet
Thread Wallets, for example, uses SMS marketing to notify their customers about exclusive Prime Day discounts and limited-time offers. By sending timely and engaging messages, they ensure that their customers are aware of the deals and are more likely to make purchases.
Another example is Poppi, a beverage brand that sends SMS ads to promote their Prime Day deals. They included an eye-catching poster to showcase the product and a special 30% discount to create a sense of exclusivity and urgency.
Similarly, Kodiak Cakes uses SMS to reach their loyal customers with flash sale alerts and reminders about Prime Day offers. Links to targeted and best-selling products were also attached to strategically draw customers and drive sales.
Prime Day Marketing Tips with Mega Digital
Prime Day marketing involves strategic planning and execution both before and after the event. Below, we delve into specific actions you can take both before and after Prime Day to ensure your campaigns are effective and impactful. Additionally, careful preparation and thorough review will lay the foundation for better marketing campaigns for your business later on!
Pre Prime Day Marketing Actions
To ensure a successful Prime Day, taking proactive steps before the event can set your business up for success. These preparations can start several months before Prime Day, as the more well-thought-out your plans are, the more likely you are to succeed. Here are key pre-Prime Day marketing actions to consider:
Plan Your Promotions Early
Start planning your Prime Day promotions several months in advance. Decide on the products to be discounted, the types of promotions (such as Lightning Deals or coupons), and the discount rates. This early planning allows you to secure enough inventory and prepare marketing materials ahead of time.
Build Anticipation with Teasers
Start teasing your Prime Day deals on social media, your website, and through email newsletters. Use countdown timers, sneak peeks, and engaging content to build excitement among your audience. For instance, create a series of posts or emails that reveal a little more about your upcoming deals each day leading up to Prime Day.
Segment Your Audience
Segment your email list and social media followers based on their interests and purchasing behavior. Tailor your marketing messages to these segments to ensure relevance and higher engagement rates. For example, send personalized emails with product recommendations based on past purchases.
Set Up Amazon Advertising Campaigns
Create and schedule your Amazon advertising campaigns in advance. Utilize Sponsored Products, Sponsored Brands, and Display Ads to ensure your products are prominently featured during Prime Day. Set competitive bids to maximize your visibility.
Post Prime Day Marketing Actions
After Prime Day, it’s crucial to continue engaging with your customers and analyzing the event’s performance to maximize long-term benefits. There are a few essential post-Prime Day marketing actions that are recommended to be done within at least 2 weeks after the event.
Continue Retargeting Customers
Customers don’t stop shopping right after Prime Day ends, so make sure your brand is present even after Prime Day. Don’t forget to continue retargeting customers who visited your store but didn’t make a purchase. Use retargeting ads to remind them of products they viewed or similar items, potentially converting them into buyers.
Promote Leftover Inventory or Complementary Products
If you have leftover inventory from Prime Day, create follow-up promotions to clear it out. Consider offering additional discounts or bundling products together to make them more attractive to customers. You can also highlight complementary products through further post-event campaigns.
Analyze Sales Data & Advertising ROI
Review your Prime Day sales data to understand what worked and what didn’t. Analyze which products sold the best, the effectiveness of your promotions, and the performance of your advertising campaigns.
Plus, assess the return on investment (ROI) for your Prime Day advertising campaigns. Determine which ads performed the best and provided the highest ROI. These data will provide valuable insights to refine your future advertising strategies.
Send Thank You Emails
Show appreciation to your customers by sending thank you emails. Acknowledge their purchases and offer them exclusive post-Prime Day deals or discounts as a token of gratitude. This can help build loyalty and encourage repeat purchases.
Author’s Take
Prime Day offers a unique opportunity for sellers to boost their sales and brand visibility. By using a mix of early promotions, Amazon advertising, retargeting campaigns, lightning deals, social media marketing, email campaigns, and SMS advertising, you can maximize your impact during this shopping event. Remember, the key is to start early, stay flexible, and continuously optimize your strategies based on performance data. Happy selling!
