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15+ Best Native Ads Platforms To Boost Ad Revenue in 2025

December 17, 2024

Keeping your audience engaged while maximizing ad revenue is no easy task. However, native ads platforms will provide you with non-intrusive, high-performing ads. This blog post highlights 15+ top native ads platforms designed to boost ad revenue and drive better results in this upcoming year!

17 Native Ads Platforms for Publishers

Native ad platforms offer publishers an effective way to monetize their content while maintaining a seamless user experience. Here are 17 top native ads platforms to help publishers boost revenue and engage their audiences.

1. Taboola

Taboola is a great native advertising platform for marketers. With this network, you can target the most popular websites in the world. It is very easy to set up and target audiences on Taboola so you can run ads without problems.

The platform provides personalized content recommendations and in-feed native advertising across premium publisher’s websites. As visitors read an article on a website, they receive a recommended Taboola article at the bottom of that page.

Reach: 1.4 billion monthly users
Ad formats: In-feed ads, video native ads, in-article ads, and recommendation widgets.
Cost: $0.3 – $0.6 per click
Average CTR: 0.4% – 0.6%, depending on the industry and targeting parameters.
Publishers: NBC News, Business Insider, Bloomberg, CBS News, Fox News, Sky News, etc.

2. Outbrain

Partnered with high-traffic news and media sites, Outbrain is one of the best programmatic native ads platforms. The platform only accepts publishers who get million-plus visits per month, so it ensures that your native ads will have high daily views and clicks.

Outbrain has multiple ad options like in-feed ads and sponsored content. It also reports and analyzes your ad performance. Thus, provide insights and guidance to help marketers optimize their campaigns for maximum impact.

Reach: 1.3 billion people worldwide (from 55+ countries)
Ad formats: In-article and in-feed native ads.
Minimum PPC: $0.03 per click.
Minimum Deposit: $50
Average CTR: 0.3% – 0.5%.
Publishers: Hearst, Men’s Health, BBC, The Washington Post, Daily Telegraph, Business Insider, Asia Pacific, etc.
Minimum traffic required: 10 million+ monthly pageviews

3. Nativo

If you are looking for an advanced platform serving native ads on websites, Nativo is a great choice. The ad network has worked with big names like Time Inc. and The Wall Street Journal. Nativo also offers a feature called AdStore, which helps website owners earn money by working with several ad partners at the same time.

Nativo uses smart technology, like machine learning, to place ads smoothly without interrupting the user experience. Brands that use Nativo mostly get great results: people spend 5x more time on their ads, click on them twice as much, and pay half as much for each sale compared to regular ads.

Traffic: More than 600 brands and 400 publishers
Reach: 228M+ users across 7,000+ publishers.
Ad formats: Native stories, native articles, native displays, native video
Maximum CPM rate: $7
Minimum Deposit: $50

4. Revcontent

Known as a fast-growing native ad network, Revcontent prioritizes quality over quantity. It aims to maximize user experience with higher revenue, publisher control, and audience engagement tools.

Since the network has strict quality standards for publishers, their advertisers can be assured of reaching the world’s leading publisher sites.

The network also offers different types of native ads, like ads below content, in the sidebar, midstream, or stacked together. Their ad widgets are customizable, so they blend smoothly with the website for a better user experience.

Reach: 180mm – 500mm impressions per day
Minimum traffic required: 3 million+ monthly pageviews
Maximum CPM rate: $5
Minimum deposit: $50

5. TripleLift

TripleLift is an innovative ad network that focuses on creative native ads. The platform helps brands tell their story through visually appealing formats because it specializes in native ads and programmatic technology.

Its advanced feature called Computervision will find the key parts of your images and automatically crop them to look natural on publishers’ sites. Hence, your ads will fit seamlessly into any context, no matter your resources.

You should use TripleLift to guarantee high-quality placements without resold impressions and low-quality sites.

Reach: 31,000 websites
Supported ad formats: In-article, in-feed native ads, carousel ads, and video ads
Publishers: BuzzFeed, USA Today, CNN, eBay, BBC, etc.

6. MGID

When it comes to a native advertising platform with personalized content recommendations, you should go for MGID. It’s user-friendly and doesn’t have strict rules, so you can promote a wider variety of offers.

MGID is a great choice if you want to run mobile ads since about 70% of MGID’s traffic comes from smartphones.

The platform can deliver tailored content for the audience’s preferences by using AI to study user behavior. You’ll find easy-to-use reports that show data like location, device type, and operating systems.

MGID also lets you customize your bids by excluding certain publishers and adjusting costs for specific placements or targeting options.

Reach: 50M unique visitors monthly, 32K content websites, 185B content recommendations monthly, 31,650+ publishers all over the world.
Supported ad format: Video, header content, sidebar widgets
Minimum Deposit: $100
Publishers: International Business Times, MSN, The Week, Weather Channel, Newsweek, HITC, Inquisitr, Wall Street Journal.

7. Yahoo Gemini

Yahoo Gemini is one of the first platforms for self-service native ads. It works with top brands like Yahoo, AOL, TechCrunch, and HuffPost. A useful feature of Gemini is its ability to import data from Google Ads and Excel files.

Gemini offers a variety of targeting options to help you reach the right audience. You also have full control over how your audience interacts with ads. Thus you don’t have to worry about retaining your users and can count your revenue that directly streams from advertisers.

Reach: 50 billion unique impressions per month
Supported ad formats: Image ad, video, app install ad, carousel ad, Yahoo mail ad, Moments ad
PPC range: $0.40 – $0.60 per click
Publishers: ABC News, Apple News, ESPN, MSN

8. AdUp

A German ad network named AdUp can help you with customized native ads. Regardless of context, its advanced technology ensures your content is displayed in the right context, which improves the relevance of your ads.

AdUp uses keyword targeting to match your ads with the website’s content or the user’s search queries. You can also manually choose specific publishers and sites to display your ads.

To protect your budget and brand, AdUp includes bot-detection technology. It uses statistical methods to identify and block fraudulent traffic.

Reach: 2,467,000 monthly views
Traffic: Ideal network for German-speaking traffic
Targeting options: Keyword targeting, Region, Dayparting, Country, OS, Device, Native Retargeting

9. ADYOULIKE

ADYOULIKE is a top European native advertising platform. It is a great choice if you want to work with premium publishers. With 10 years of experience, they’ve partnered with well-known names like Rolling Stone, Bloomberg, AOL, The Guardian, Forbes, Cosmopolitan, and Vogue.

The platform supports all types of native ads. Its most unique ad format is the native stories, which uses advanced advertising technology to engage users.

ADYOULIKE also stands out for its AI-driven features. It uses semantic targeting with keyword recognition and programmatic activation to match ads with the right content. By analyzing topics, meaning, and emotions, it ensures your ads are contextually relevant, helping you achieve your marketing goals, increase page views, and lower cost per click.

Reach: 200M unique visitors per month, 3000 direct premium publishers, 50B impressions per month
Native stories CTR: three times higher than Instagram stories, at 0.32%.
Supported ads formats: Native stories, carousels, social
Publishers: Rolling Stone, Bloomberg, The Guardian, Forbes, Cosmopolitan, Vogue

10. ShareThrough

One of the best native ad networks to be mentioned is ShareThrough. The platform helps publishers reach more people and maximize their earnings. It uses accurate data for precise audience targeting and connects with a diverse audience across North America, Europe, and Asia.

Sharethrough goes beyond regular devices, letting you target consumers on the street and on Connected TVs. Besides, by working directly with publishers, it cuts out reseller fees, making native ads more affordable. It also offers better match rates compared to networks that rely on resold inventory.

Reach: 350 billion impressions per month
Traffic: More than 12,000 sites and over 30 DSP integrations
Supported ads formats: In-feed native advertising, native display, recommended content
Publishers: New York Post, CNN, USA Today, Rolling Stone, Cnet, Forbes

11. Paved

Paved Ad Network lets brands reach their ideal customers by placing native ads in thousands of newsletters with just one campaign. Companies like Dropbox, Bright Cellars, and HubSpot use Paved to run email sponsorships automatically.

Instead of showing ads on social media or websites, Paved delivers them directly to email inboxes. With just a few clicks, you can run cost-per-click (CPC) sponsorships with no hidden fees or subscriptions. Paved also allows precise targeting using filters like job titles, B2B or DTC businesses, demographics, etc.

Minimum daily spending: $50
PPC range: $1.1 – $6
Premier email newsletters: Newser, MSNBC Daily, and Flipboard

12. LinkedIn Marketing

This platform specializes in connecting with audiences on LinkedIn. It offers tools like audience segmentation and sponsored updates. The platform focuses on B2B advertising using text ads with PPC (pay-per-click) and CPM (cost-per-thousand-impressions) pricing models.

You can target your audience based on specific demographics, ensuring your ads reach the right people. The platform also offers lead generation and report tools for managing campaigns and capturing valuable customer information.

Cost: $2 – $3 per click, $5.01 – $8.00 per 1000 impressions, and $0.26 – $0.50 per send
Supported ad formats: Sponsored Content and Sponsored Messaging

13. EngageYa

If your business targets non-English speaking audiences, Engageya is a suitable native ad platform. It reaches 40 billion impressions every month and works with 5,000 publishers, including well-known names like Cosmopolitan, Marie Claire, Haber Turk, Sporx, and CNN Greece.

Advertisers can run localized campaigns in emerging markets using geo-targeting, widget-based content, and real-time statistics. Brands like Unilever, Microsoft, and Vodafone are all big clients of Engageya.

The platform makes content display easy with maintenance-free widgets and supports vertical targeting to connect with specific audience groups.

Reach: 40 billion impressions per month
Supported ad formats: Recommendation widget, native video, stories
Publishers: 5000 publishers including Cosmopolitan, Marie Claire, Haberler, CNN Greece

14. Adsterra

Adsterra is an ad network known for its Unique Partner Care approach. It works with over 35,000 publishers and 15,000 advertisers, including brands, affiliates, media agencies, and other ad networks.

Adsterra’s Native Ads offer cost-effective campaigns using CPC, CPM, and CPA models. These ads are free from AdBlock and can deliver up to 8 times higher click-through rates (CTR) than traditional display ads.

Adsterra is committed to fighting fraud. Each website and campaign is thoroughly checked using in-house security tools, third-party solutions, and human reviews to prevent scams and detect fraudulent traffic.

Reach: Over 35 billion ad impressions monthly, 1.5 billion conversions annually, and up to 20% CTR.
Traffic: 18,000 + direct publishers worldwide
Apps: Facebook, TikTok, Instagram, Pinterest, Snapchat
Leading verticals: iGaming and eSports, Utility (Antiviruses, Cleaners), E-commerce, Sweepstakes, Finance, Pin submits, Social / Dating, Mobile Subscriptions, Apps, Browser Extensions (Addons).

15. Criteo

According to TrustRadius reviewers, Criteo is a highly rated native advertising platform. Although this platform is mostly popular with advertisers and e-commerce, it has benefits for publishers too.

The platform works with over 22,000 advertisers and thousands of publishers. Advertisers can easily create, manage, and track campaigns using its simple dashboards.

Criteo is best known for its dynamic retargeting, which shows personalized ads based on visitors’ past interactions with your site.

It also supports cross-channel campaigns, allowing you to connect with users across devices with consistent messaging.

Active users: 700 million daily active users, 35 billion daily browsing and buying events
Partners: 20,000 advertisers and brands
Starting Price: $1/month

16. Teads

In terms of open web inventory, Teads is a top monetization platform. It’s well-known for helping publishers earn from in-article and editorial content, making it a trusted global partner.

The platform is user-friendly. It offers features like detailed traffic monitoring, real-time reporting, and troubleshooting tools.

For advertisers, the Teads Ad Manager (TAM) Campaign Reporting Dashboard provides easy tracking of campaign progress and detailed performance analytics.

TAM is designed to work in a cookieless environment, so it provides advanced targeting options like Predictive Audiences and Advanced Contextual Targeting. These features enable non-intrusive personalization and effective ad targeting.

Reach: Over 1.9 billion people monthly
Traffic: Over 75% of the Comscore 300 editorial publishers
Publishers: CNN, BBC, Forbes, The Washington Post, Business Insider, Huff Post, Vanity Fair, Bloomberg, Vice, BuzzFeed

17. LiveIntent

LiveIntent is a unique native ad network. It only works with ads within emails. Since you are always logged in when using email, LiveIntent’s ads are highly responsive.

You will see a LiveIntent ad only when you have signed up for an email newsletter from one of their partners, opened the email, and clicked to see the pictures.

Only after all that, will LiveIntent show you an ad. This process helps prevent fraud in the website. It also makes sure people really see the ads and do not waste the advertiser’s money because you only pay for active views.

Reach: Over 250 monthly million users and over 10 billion monthly impressions
Partners: 2000+ premium publishers and brands
Publishers: Traveler, Delish, Vogue, The Wall Street Journal, New York Times, Washington Post, Conde Nast, Meredith, Cosmopolitan, Business Insider, Reader’s Digest, NBC Universal, Sports Illustrated, TechCrunch, Esquire
Top Market: U.S.

How To Choose the Best Native Ads Platforms for Your Business?

Choosing the best native ads platform for your business requires careful consideration of traffic, budget, etc. Below are some key aspects you should consider:

1. Ease of Setup

You should think carefully about the ad network’ setup procedure before using it. The way they set things up needs to be right for your specific needs.

For example, does the network require manual setup for each website? Does each website need separate approvals from the network? If yes, this will take a lot of your time.

When the setup is easy, it will be much smoother for you to start your ads without problems. You won’t get slowed down by unnecessary complexities.

Also, if your company uses many devices, you need an ad network that uses cloud-native solutions. This will help everything run more easily.

2. Pricing Model

Native ad platforms can charge you in different ways. Two popular ways are CPC and CPM. But not every network lets you choose all ways to pay. For example, Outbrain doesn’t let you pay with CPM. So, if you use Outbrain, you need to make sure paying for each click works with your budget.

Moreover, you should think carefully about the payment terms and methods. You don’t want to have delays because they don’t accept PayPal or direct bank transfers.

3. Ad Network Requirements

Make sure that you have enough traffic, budget, and access to features you need before signing up for big-name native ads platforms.

Do you have a high volume of visitors seeing your content? Some ad networks work best if you already have a lot of traffic. Thus, check if your traffic for the ad network is effective.

You also need to have enough budget to run campaigns with them. Some platforms have minimum spending requirements, so check this carefully.

4. Ads Quality

Ad networks can face issues with ad fraud, which sometimes affects the quality of the ads. Fraudulent advertisers may use these networks for traffic arbitrage, sending your visitors to fake landing pages.

To avoid this, it’s important to review the quality of the ads displayed on your site. Even if there’s no fraud, make sure the ads meet your site’s standards for appearance and content.

Wrap Up

Native advertising is a powerful way to increase revenue. With the right platform, you can reach targeted audiences, optimize ad performance, and grow your brand or business.

Take the time to evaluate your specific goals before choosing a platform. By doing so, you’ll ensure the best results for both your advertisers and your users.

Start exploring these top native ad platforms today and unlock the potential for higher ad revenue in the year ahead!