Finding the right ad network isn’t that challenging. In this post, Mega Digital will help you choose the perfect one for your business by providing 20 of the best PPC ad networks, offering powerful tools and opportunities for publishers and advertisers. Ready to optimize your ad strategy? Let’s get started!
Table of Contents
Top 20 PPC Ad Networks
Finding the right PPC ad network can significantly impact your revenue and audience reach. Using insights from sources like Builtwith, Hubspot, DataReportal, etc, we’ve concluded the top 20 PPC ad networks publishers should consider for 2025.
#1 Google AdSense
Google AdSense is perfect for your business if you want to monetize your blogs, automated tools for optimizing ad placement, and easily accessible performance reports. Unlike ad exchanges, AdSense directly gathers ad space from publishers, combines it, and sells it to advertisers.
However, Google AdSense isn’t open to everyone. Publishers must meet specific requirements to join in, such as adhering to content and ad placement policies, ensuring ad quality, and following rules about how clicks and impressions are generated.
- First release: 2003
- Active users: Around 80% of businesses globally utilize Google Ads for their PPC (pay-per-click) campaigns in 2024, making it advertisers’ top choice for digital ad networks.
- Website usage: 18.73% of the top 1 million websites use Google Adsense
#2 TikTok Ads
TikTok Ads are full-screen videos or photos aimed at a specific audience. There are three levels: a TikTok Ad (a single ad), a TikTok Ad Group (a set of ads), and a TikTok Campaign (a set of ad groups).
TikTok personalizes these ads based on your location, language, device, demographics, and how you interact with content both on and off TikTok.
- First release: 2022 (personalized advertising)
- Minimum spend: $50/day per ad campaign and $20/day per ad group.
- Users: 65% of marketers who run social media ads use TikTok (by Hubspot).
#3 Facebook Audience Network
Many small businesses are already familiar with Facebook Ads, but the Facebook Audience Network (FAN) further extends features to other mobile apps. This gives marketers a larger audience for their campaigns.
The network has three main ad formats: banner ads, interstitial ads, and native ads. With FAN, you can run campaigns across publishers and environments using Facebook targeting capabilities and management tools.
- First release: 2014
- App Integration: The network integrates with 80,000 mobile apps, including 40% of the top 500 apps.
- Reach: Over 1 billion people see ads from Audience Network each month.
#4 Amazon Ads
If you’re selling products on Amazon, you have probably heard about Amazon Ads. The network is considered to be user-friendly and cost-effective for both beginners and experienced marketers.
Amazon Ads offers many types of ads such as sponsored products, brands, displays, and TV. These ad formats can help advertisers stand out to shoppers both on and off Amazon.
Another advantage is its ability to track conversions so you can see exactly how your ads are performing. This is valuable because currently there is no way for outside advertisers like Facebook and Google to track conversions post-click.
- First release: 2012
- Effectiveness: 59% of surveyed shoppers say they are more likely to purchase an ad seen on Amazon.
- Average PPC: $0.99 in 2024.
#5 LinkedIn Ads
Because LinkedIn is the top social network for professionals, it is a great platform for B2B advertisers to share their messages through ads. LinkedIn Ads are self-service and let you add specific targeting options like location, job role, company size, and industry.
One unique feature of LinkedIn is its ability to target people based on their job within a company. It also has the most accurate data on job titles, company size, and industry.
LinkedIn’s four main ad formats are Sponsored Content, Dynamic Ads, Sponsored Messaging, and Text Ads.
- First release: 2005
- Reach: Over 14% global digital advertising audience.
- Active users: Nearly 82% of B2B Marketers Advertise on LinkedIn.
- Average PPC: $2-3 in 2024.
#6 AdCash
AdCash is a global advertising platform that specializes in mainstream traffic. The ad exchange offers a user-friendly interface; publishers can sign up, set their ad tags, and get started serving ads almost immediately.
AdCash provides many ad formats including in-page push ads, popunder, native ads, interstitial ads, and banner ads.
- First release: 2007
- Global Usage: In 2024, over 517 companies have started using Adcash as an ad network tool. AdCash ranks #13 in terms of global market share in the Ad Network category.
#7 Bidvertiser
Bidvertiser is a direct advertising network that provides daily ads in the form of popunders, native ads, and push notification ads.
The platform is perfect for small to medium-publisher sites since it offers a quick and easy sign-up process without minimum traffic or language requirements.
However, you must meet some specific requirements to sign up, such as avoiding adult content sites or the sale of illegal goods. Furthermore, a publisher’s site must not be under construction or contain too much advertising to begin with.
- First release: 2008
- PPC rate: $0.02 to $10
- Minimum spend: $10 in Paypal, $100 in Check, $500 in Bank Wire
>>> Read more: SEO vs PPC: Which Strategy Should Your Business Invest In?
#8 Microsoft Advertising
If you’re looking for a more affordable alternative to Google Ads, Microsoft Ads (formerly Bing Ads) is a great choice. The network lets businesses advertise on Microsoft-owned sites like Bing, Yahoo, AOL, and MSN.
Although Bing Ads has fewer affiliate websites to display ads, it actually has a higher average click-through rate (CTR) than Google Ads, at 1.25% according to Wordstream.
- First release: 2009
- Average PPC: $0.6-$0.8
- Markets: Extend from 30 to 187 markets between 2022 and 2023
#9 Zoomd
For any ad team looking to streamline the process, Zoomd is an ideal PPC ad network. It integrates 600 third-party measurement tools, including Google, TikTok, and Samsung, which saves time and is cost-effective.
Zoomd can serve a wide range of ad formats, including banners, in-app, interstitial, native, offer wall, popunder, rich media, text, and video ads.
- First release: 2012
- Ranking: Recognized as one of the best app install platforms by Business Of Apps
#10 Twitter Ads
Twitter Ads is an effective PPC ad network for brands with trending hashtags and a fair 1-3% click-through rate (CTR).
While Twitter’s reach is not as large as Facebook’s, they have a slightly younger audience. Hence, Twitter Ads are a good choice for brands with a target audience in the 18-35 bracket.
They offer a wide range of ad formats, including Promoted Tweets, Promoted Accounts, Promoted Trends, and Video Ads.
- First release: 2010
- Reach: 5.8% of the world’s population can be reached by Twitter PPC ads.
- Ad cost: X/Twitter ads cost around $101-$500 per month. While promoted tweets usually cost anywhere from 0.50 pence to £2 per action, promoted accounts cost around £2-£4 per follower.
#11 Revcontent
Revcontent is one of the fastest growing PPC ad networks. If you’re looking for a platform with great potential for growth and less competition, Revcontent could be a good choice.
It offers publishers special ad solutions like gallery features, widgets, unlimited API customizations, and endless scroll options.
- First release: 2013
- Reach: Quantcast estimates Revcontent reaches 97% of the United States.
- Minimum spend: $100
- Minimum traffic: 50,000 visitors/month
- Average PPC: $0.44
#12 AdNow
AdNow offers widget-based native ads that publishers can use to make money from their sites. Today, it’s an ad network with over 160,000 publishers.
AdNow is great because it lets publishers run both banner and native ads at the same time. Many of the publishers using AdNow aren’t found on networks like Taboola, Outbrain, or RevContent, as AdNow has more relaxed rules to accept publishers.
- First release: 2014
- CTR: Average Adnow ad has about 2% CTR
- Users: 900 million users per month; 6 billion impressions per month
#13 ClickAdilla
ClickAdilla is an advanced self-serve ad network that delivers high-quality traffic, anti-fraud, and anti-spam protection. It provides premium traffic across adult content and mainstream areas like dating, sweepstakes, app downloads, crypto, e-commerce, and gaming.
ClickAdilla also offers over 13 ad formats and two traffic quality options – “All” and “High” – for both advertisers and publishers.
- First release: 2016
- Reach: Over 4.5 billion users from 240 countries a day.
#14 Taboola
Taboola is the biggest platform for content discovery in the world. The network provides over 450 billion recommendations to more than 1.4 billion visitors every month. What they specialize in is sponsored content that blends seamlessly into the news articles or content on their partner sites.
If you want your ads to appear naturally on big sites like Yahoo, NBC News, MSN, The Independent, and The Weather Channel, Taboola is an affordable and effective choice.
- First release: 2007
- Ranking: Top 3 Native Advertising technologies in 2024 with 6.61% market share and 24,533 customers.
- Average PPC: $0.45
#15 Outbrain
Outbrain is another recommended PPC ad network, very similar to Taboola. It also focuses on content marketing and delivers your content on quality websites.
Outbrain uses targeted advertising to recommend various forms of content like articles, slideshows, blog posts, photos, or videos to readers. It’s a clever guide connecting audiences with the content they might love but haven’t discovered yet.
With Outbrain, your ads will be displayed on popular sites like CNN, The Washington Post, WSJ, The Guardian, and MSN.
- First release: 2006
- Ranking: Top 4 in the Advertising category with 7.9% market share globally.
- Average PPC: $0.10
#16 AdRoll
If your business is attempting to stay top of mind with potential customers who have shown interest in products or services, AdRoll is a useful platform.
It is a performance marketing platform that uses the largest advertiser data in the market. AdRoll specializes in retargeting and reaching out to users who have previously interacted with your brand.
Furthermore, AdRoll also partners with big advertising networks like Facebook Exchange, Google, Yahoo, and Microsoft. Thanks to these partnership, you can reach 98% of the sites on the Internet.
- First release: 2007
- Users: Adroll is used by over 140,000 brands since 2006 and helps customers generate more than $246 billion in sales annually.
- Ranking: The 2nd largest market share of 12.31% with 40,087 customers in 2024.
#17 Quora For Business
Quora Ad is an ideal platform for beginners since you only need two lines of text and a landing page to get started.
While traditional PPC targeting options depend on search queries, Quora allows advertisers to target users based on the topics and questions they follow. The platform also enables marketers to reach users actively seeking information on specific topics, making delivering highly targeted and relevant ads easier.
- First release: 2017
- Active users: More than 300 million monthly active users
#18 Twitch Ads
Twitch ads are short paid ads that show up before or during live streams. Ads that play before a stream are called “pre-roll ads,” while those that appear during the stream are called “mid-roll ads.” These ads on Twitch typically last from 30 seconds to 3 minutes.
The platform supports seven ad formats, which are Homepage Carousel, Stream Display Ad, Homepage Headliner, Medium Rectangle, Super Leaderboard, Streamables, and Twitch Premium Video.
- First release: 2011
- Visitors: More than 105 million average monthly visitors come to the Twitch site
- Ads Cost: between $2–$10 cost per impression
#19 Infolinks
Infolinks is an ad network with a fast approval process and no minimum requirements. It is free and easy to set up. If you’re a new blogger or website owner with less than 10,000 page views, it’s worth looking into.
An advantage of Infolinks is that it mainly uses text-based ads so that it won’t make your blog look messy or spoil the user experience.
- First release: 2007
- Marketplace: Over 100,000 websites operating in 128 countries
- Viewability: Infolinks has a viewability of 90%, one of the highest in the industry for any supply-side platform.
- Minimum bid price: $0.01 cost per click
#20 InMobi
InMobi is the largest independent mobile advertising network that helps businesses advertise on mobile phones and tablets. They work with lots of websites and apps, like those on Android and iPhone.
Working with publishers across the UK, Europe, the US, South Africa, and India, InMobi offers advertisers the ability to reach 1.5 billion global mobile users.
InMobi offers PPC campaigns in multiple ad formats, including banner ads, video ads, native ads, interstitial ads, and in-game ads.
- First release: 2007
- Active users: over 450 million users
- Ranking: the 11th largest market share in the Mobile Advertising category, at 2.04%.
Criteria for Choosing PPC Ad Networks
1. Objectives
Your objectives will guide your choice of PPC ad networks. Start by asking yourself: What do you want to achieve – conversions, leads, sales, or awareness? And how much are you willing to spend per result?
For example:
- If you want more brand visibility, focus on networks that offer strong reach and engagement tools, like TikTok Ads.
- To increase traffic, prioritize networks known for delivering high click-through rates (CTR), such as Microsoft Ads or AdNow.
- If you need leads, choose platforms like LinkedIn Ads to target specific audiences.
2. Target Audience Alignment
Suppose you want to run ads in the USA, but your chosen PPC ad networks have limitations on geographic targeting, your campaign won’t succeed. That’s why choosing a PPC ad network that can reach your desired audience is crucial.
Different networks serve different demographics and industries. For example, some networks work best for B2B marketing, while others are ideal for B2C campaigns. One of the PPC best practices is to check each platform’s geographic targeting options, demographic reach, and average monthly users, and focus on B2B or B2C advertising.
3. Budget Range
Your budget is a key factor in selecting a PPC ad network. For example, TikTok Ads has a minimum daily spend of $20 per ad group or $50 per campaign, whereas Google, Meta, and Microsoft have no minimum spend. Mapping your budget to each platform ensures your campaign aligns with your goals, as spending often influences how successful your campaign will be.
Your budget will also impact the type of ad you can run. For instance, a search campaign focused on dominating specific keywords typically requires more funding than a campaign aimed at building awareness.
When planning, think about how much you can afford, how you’ll distribute the budget across campaigns or keywords, and how you’ll control ad timing and frequency. Consider whether bid adjustments or automated bidding could be one of the best PPC strategies for optimizing your spending.
4. Ad Placement and Format
The ad formats and placements a network offers are critical to your campaign’s success. A good network should provide various formats, like banner ads, interstitial ads, and native ads, to suit different needs.
However, not all formats work equally well for every industry or audience, as preferences vary by vertical and target group. Thus, it’s important to ensure the network you choose offers formats that align with your goals and audience. If it doesn’t, consider switching to a network that does.
Wrap Up
Choosing the right PPC ad network is key to raise your ad revenue and reach the right audience. With many options available, it’s important to match the network’s features – like targeting and ad formats – to your specific objectives, audience, and budget. The 20 networks we’ve covered offer a mix of opportunities for advertisers in 2025, whether you’re focused on mainstream traffic, niche markets, or specific ad formats. Take the time to evaluate your needs and experiment with different networks to find the perfect fit!
