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TikTok
TikTok
Finance

Case Study

Lend Wallets

Lend Wallets, a US-based financial services company, sought to expand their marketing efforts by testing TikTok, while facing challenges with advanced lead tracking and integration with their CRM system. After collaborating with Mega Digital, they successfully optimized their tracking process, generating high-quality leads and improving campaign performance across platforms.

about the customer
Lend Wallets is a transparent legal entity in the US with a highly experienced technical team, lawyers, and a financial team. They are very active on many platforms, apart from TikTok.
Objectives

Objectives

  • Lend Wallets aimed to expand their presence on TikTok, a new platform for them, while continuing to generate high-quality leads across multiple platforms. Their goal was to ensure lead quality by optimizing their website forms and integrating TikTok with their CRM system to measure the monetary value of each lead.

Challenges

Challenges

  • New Platform Testing: Although they had seen success across multiple platforms, TikTok was entirely new, requiring tailored strategies and testing to see if it could deliver the same level of performance.
  • Complex Lead Management: Their advanced CRM system, designed to measure the value of each lead, required precise integration with TikTok Pixel for accurate tracking and optimization.
  • High Lead Quality Demand: The need to maintain high lead quality through multi-step form optimization, while aligning this data with their CRM algorithms, posed additional technical challenges.

Lend Wallets
Mega Digital's Solutions

a multifaceted strategy to scale efficiently

Mega Digital team has worked closely with the client’s technical team to resolve Lend Wallets’ challenges.

Precise Pixel Setup Mega Digital collaborated with the client’s technical team to carefully configure the TikTok Pixel, ensuring accurate tracking of each step in the customer journey.

Customized UTM Parameters Mega Digital set unique UTM parameters (aid, subacc, ttclid, etc.) for each ad to meet the client’s specific tracking requirements, ensuring accurate attribution and performance analysis.

Insight-Driven Creative Strategy Mega Digital and the client identified key pain points of their target audience, such as low credit scores and the need for simple, short-term loans. Based on these insights, they developed targeted ad templates focusing on consumer loans.

Ongoing Creative Optimization The client, with their strong creative production capabilities, regularly refreshed ad creatives to maintain performance and prevent saturation, with Mega Digital supporting strategic adjustments.

our results

Lend Wallets and the Results

This campaign demonstrated strong performance on TikTok, thanks to the collaborative efforts between Mega Digital and Lend Wallets in refining tracking and ad strategies.
Our result media
milestones

LET THE RESULTS SPEAK FOR THEMSELVES!

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what your customers saying
What customers saying

A huge thank you to the incredible team at Mega Digital for their outstanding partnership!

Your dedication and expertise truly made a difference in our TikTok campaign.

From the precise tracking setup to the creative insights, your efforts helped us achieve results beyond our expectations.

We’re incredibly grateful for your partnership and excited for all the milestones we’ll reach together in the future!

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