Introduction

Football Jerseys Dropshipping Store winning on TikTok Ads

A dropshipping store specializing in football jerseys faced challenges in driving conversions and building audience trust due to limited brand presence and reliance on conventional ad formats. By launching a dedicated TikTok channel, leveraging organic content, and activating Spark Ads, Mega Digital helped the client reduce CPA by 28%, gain over 35K followers, and reach more than 2 million views—all while laying the foundation for sustainable brand growth.

Overview

This case study highlights how an emerging dropshipping brand (name undisclosed) leveraged TikTok’s organic potential and Spark Ads to drive scalable growth. Focused on selling football jerseys, the client aimed to move beyond traditional advertising and establish a credible, community-driven brand presence.

With a strategic shift from direct sales tactics to brand building, the client achieved:

Over 2 million organic views
35K real followers within 2 months
A 28% reduction in CPA compared to paid-only campaigns

Through the right mix of authentic content and ad amplification, the brand transitioned from short-term conversions to long-term growth and audience engagement on TikTok.

Customer's info

About Football Jerseys Brand

This football jersey dropshipping store operates globally, offering a range of fan-favorite jerseys. The business aimed to shift from transactional sales to community-driven growth by leveraging TikTok’s potential. To scale efficiently, the client required a strategy focused on engagement, trust-building, and cost-effective conversions.

Objectives

What's Football Jerseys Brand Expecting from Us

Boost Conversions: The client aimed to increase website purchases through optimized TikTok ad strategies.
Grow Organic Presence: Build a dedicated TikTok channel and community to strengthen brand trust.
Improve Ad Efficiency: Reduce CPA while maintaining scalability and reach.
Enhance Brand Credibility: Leverage organic content to build a more authentic brand image beyond ads.

Challenges

The current situation of Football Jerseys Brand

Limited Brand Identity: The store relied solely on direct-response ads without a strong brand presence, affecting audience trust.
Low Engagement and Reach: Without organic content, the ads struggled to generate interaction and long-term interest.
Underutilized Spark Ads: The potential of Spark Ads to amplify high-performing posts was initially untapped.
Inefficient Conversion Strategy: Lack of diverse ad formats and content limited the effectiveness of campaigns and creative optimization.

Solutions

A Multifaceted Strategy to Scale efficienty

Mega Digital redefined the client’s approach by combining organic growth with smart ad amplification to drive long-term brand success.

TikTok Channel Creation Launched @classicfootballjersys, giving the brand a relatable face and a home for organic engagement.

Organic Content Strategy Developed entertaining, authentic videos tailored to resonate with football fans and increase shareability.

Spark Ads Activation Amplified viral organic posts to extend reach, build credibility, and drive cost-effective conversions.

Smart Creative Optimization Ran Spark Ads alongside Smart Creative formats to optimize ad delivery and creative variations automatically.

Centralized Pixel Tracking Implemented a single Pixel for data collection and conversion optimization across the store’s website.

Dropshipping Growth Powered by TikTok Ads and Community Building

Results

The client gained 2M+ views, 35K followers, and reduced CPA by 28% through a hybrid TikTok strategy combining organic content and Spark Ads.

What Clients Are Saying

Customer experience is our top priority

We’ve seen incredible growth since shifting to a more brand-focused strategy on TikTok. The team at Mega Digital helped us think beyond just ads, building a real audience and improving performance across the board. Their guidance was key in helping us scale efficiently and create lasting impact with our marketing.

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