Building a Facebook Page that gets tons of likes isn’t as easy as it seems. With so much content competing for attention, many struggle to grow their audience. But don’t worry! This blog shares 20 powerful strategies to help you make your page stand out and get more likes on Facebook. Let’s get started!
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20 Best Strategies to Get More Facebook Page Likes
Learning how to promote your Facebook page goes beyond just posting content. It’s about engaging your audience and refining your strategy for better results. Here are 20 effective ways to get more likes on Facebook:
1. Use A Memorable Facebook Page URL
Your page URL should be easy to remember! If people can’t recall it, how can they find your page through Facebook search and like it?
Thus, avoid using random numbers or unclear text like www.facebook.com/832OLzwb. Instead, opt for your brand or business name like https://www.facebook.com/megadigital.jsc/. Keep it clean and professional by removing unnecessary words that might seem spammy.
To update your page URL, head to Page Settings, tap Page Info, and edit your Username.
2. Optimize The “About” Section With Searchable Information
A complete “About” section makes your page look professional and helps Facebook recommend it to more users. It should include a clear description, contact details, and links to your website or social media.
Since Facebook works like a search engine, using relevant keywords improves discoverability. If you target online shoppers, a business with “an online sneaker store” in its description is easier to find.
Mega Digital’s Facebook page is a great example. It briefly states its business, provides contact information, and includes social media links. You can also add the recommendation rate to boost credibility.
3. Include Facebook Like Buttons On Your Website
Make sure you insert Facebook buttons on your site for visitors to easily browse and find your Facebook profile. Place them in very accessible areas like header, footer, or blog posts to create simplicity in locating them.
Then, to add a “Like” button, go to “Like Button Configurator“. Set the URL for the page to which your button will link, design the button, preview it, and click to ‘Get Code’. The last step is copying and pasting the code onto your website.
4. Invite Existing Contacts To Like Your Page
Inviting your friends, colleagues, and past clients is another way to get more Facebook page likes.
Start by inviting your contacts directly through Facebook. Simply go to your page, click the “…” button under the cover photo, and select “Invite Friends” to send them an invitation.
If you want to expand your reach beyond Facebook, invite other professional contacts like LinkedIn and email networks. Add your Facebook page link to your business cards, and promotional materials to encourage more people to follow your page.
For a more targeted approach, use a CRM system and analyze customer preferences to send personalized invitations to those who would be genuinely interested in following your page.
5. Conduct Competitor Research
To improve your Facebook strategy, you should learn from the competition on Facebook. The goal isn’t to copy them but to understand what works and adapt it to your brand.
Begin by identifying those businesses that have similar audiences, operate in the same niche or segment, and have higher engagement. You should find out posting frequency, types, and how their followers interact with those posts.
Also, review their profile setup, including bios, page layouts, and pinned posts, to see how they optimize their presence.
Beyond organic content, you should also search for your competitors’ Facebook Ad Library to study their paid campaigns. This amounts to their promotion structure and how they targeted their audiences.
6. Post Valuable Content
Engaging content not only builds trust but also encourages sharing and interactions. Mixing educational, entertaining, and promotional posts ensures your page stays relevant and attracts a loyal following.
For instance, the dropshipping brand dealing with LED desk lamps may include productivity tips, workspace organization ideas, or user reviews demonstrating better focus and lighting quality.
7. Pin A Popular Post
New visitors may not immediately understand your page’s purpose. Thus, featuring a post that introduces your brand, mission, and what followers can expect helps make a strong first impression.
If you’re running a limited-time promotion or event, highlighting a post about it creates urgency and encourages quick action. For example, “Get 50% off all [Product] – offer ends this Sunday! Don’t miss out!”
However, remember to update your featured post every few weeks to ensure your content stays relevant.
8. Recycle Your Best-Performing Content
Rather than allowing your best posts to vanish from the feed, it would be a good idea to recycle them for more engagement. Check your best-performing posts through Meta’s own analytics or third-party social media tools like Sprout Social, Hootsuite, or Buffer.
Once you identify those posts, think of new ways to present the same message. If one long piece generated great engagement, consider turning it into a series of brief posts and listing out brief takeaways.
9. Re-Share Viral Content
Don’t limit yourself to Facebook. Go ahead and reshare high-performing content from your website, Instagram, or YouTube.
Next, find new viral content from other creators and repost it on your feed. You should try BuzzSumo, Feedly, or Google Trends to discover more trending content in your niche. They’ll give you insight into what is being discussed and passed around mostly, thereby providing a meta filter for content that resonates with your market.
10. Convert Post Likes Into Facebook Page Likes
Open your post and see the list of likes. Besides the names of people who have not yet liked your page, the “invite” button is used. Simply click the button, and they’ll receive a notification to like your page.
This method works because people who engage with your content must be interested in what you share. A perfectly timed invitation would increase the chances of following your page for more of the same.
11. Create Facebook Reels
Since Facebook Reels appear in both Facebook Watch and user home feeds, they can reach a broader audience.
Your reels could include a valuable tip, responding to a common question in your niche, or showing that a simple trick can solve a problem. People always love content that adds value but still saves time. For example, if you’re selling accessories, you can create a 30-second reel to show “3 Ways to Style a Scarf for Any Season”.
Another way to get maximum visibility with Reels is to upload it to all other sites, especially Instagram and TikTok. This will result in a larger audience and traffic going back to your Facebook page.
12. Utilize Facebook Live
On average, live videos get 6 times as many interactions as regular videos, making it an effective tool to connect Facebook audiences.
Before going live, you must inform your audiences in advance about your upcoming sessions through your Facebook page. If you want to host a Q&A session, also remember to inform your viewers early about sending questions beforehand.
Besides, you should ask industry experts to be your guest or co-host with another Facebook page to win credibility for your brand.
13. Show Free Facebook Events On Your Site
Adding a Facebook events section to your site helps visitors easily find and sign up for upcoming events. For example, a bakery hosting free baking classes via Facebook Live weekly can embed event listings, allowing visitors to see the schedule easily and stay updated on future sessions.
To maximize engagement, place a “Like Our Facebook Page for More Classes” button alongside the event encourage them to follow your page. This simple integration boosts page likes and creates a continuous promotion cycle.
14. Boost Facebook Engagement With Questions
Encourage engagement and grow your Facebook page by asking interactive questions. Regular questions turn passive scrollers into active participants, building a loyal community.
You could ask for opinions, recommendations, or fun scenarios. It’s recommendable to use polls for quick participation – like a coffee shop asking, “How do you take your coffee?” with options like Black, With Milk, Sweet & Flavored, or Iced Only. More interaction boosts visibility, attracting more likes and followers.
15. Comment On Other People’s Posts
Grow your page by joining conversations on relevant posts. Thoughtful comments will help you stand out and attract new followers. However, you should avoid promoting your page directly.
Instead, add value to discussions. For example, if a beauty influencer shares winter skincare tips, a skincare brand should comment, “Great tips! What’s your favorite moisturizer for winter?”, rather than “See our page for more skincare products”.
16. Create A Helpful Facebook Group
A well-run Facebook group can grow your page by providing useful content and fostering discussions. A strong community builds trust, making people more willing to like your page.
To make your group valuable, offer support that addresses members’ needs. For instance, a jewelry company may create a community for enthusiasts to exchange ideas on new accessories, ask for reviews, and receive exclusive offers. This increases their possibility of liking the jewelry’s Facebook page to catch up with exciting new product launches.
17. Ask For Likes In Your Emails
When you add a clickable Facebook link to your email body or signature, you can make every message you send an opportunity to garner more Facebook followers. To prompt them even more toward engagement, you should write a direct invitation to your contacts.
For example, a retail store can email its customers about an upcoming sale and ask them to like their page so that they can get early access. The store could also reward those new followers with discounts or gifts to motivate referrals.
18. Incorporate Facebook Into Your Offline Communication Channels
Think of Facebook as part of your offline marketing to expand your reach. Get your page details printed on brochures, flyers, and business cards. This way, people could instantly access your page by just scanning a QR code on posters, signs, and receipts.
You can tell customers to scan the code and like the page for news of promotions and exclusive content.
19. Take Advantage Of Cross-Promotion
Your other digital channels are great ways to promote your Facebook page and boost likes. Gaining traffic and likes from your existing audience on other platforms like Instagram, TikTok, and YouTube will also drive traffic to your Facebook page.
A finance company, for instance, might use LinkedIn to post quick investment tips while redirecting followers to its Facebook page for more in-depth insights into the market or Q&A sessions. A restaurant may use Instagram to post appealing pictures of food and then guide customers to their Facebook page for special promotions and events.
20. Use Facebook Ads To Expand Your Reach
Using Facebook Ads is the fastest way to promote your page and the content. Try several ad formats like image ads, video ads, and carousel ads and see which works best for your page. Make sure your ads are catchy and include a strong CTA, such as “Like our page to stay updated”.
If you’re new to Facebook advertising or want to improve your strategy, partnering with an ad agency can help. Mega Digital provides expert insights and tailored solutions to optimize your campaign’s success.
3 Common Mistakes to Avoid When Boosting Facebook Likes (and How to Fix Them)
Knowing how to get more likes for your Facebook page is important, but avoiding common mistakes is just as crucial. Here are some mistakes you should keep in mind:
1. Use Too Many Promotional Links
When people visit a store, they expect a pleasant shopping experience, not a flood of sales pitches. The same applies to Facebook. The Facebook algorithm prioritizes valuable content. Posts filled with promotional links often receive less organic reach.
As can be seen in the caption, multiple links are placed in one post, making it look more like a list of promotions than engaging content.
How to fix it:
Providing useful content should be the priority. Promotional links should be placed naturally within the content as educational posts, problem-solving tips, footers, or customer stories. A good rule is to keep 80% of posts informative and 20% promotional.
2. Upload Clickbait Posts
Clickbait may attract clicks, but it damages trust when users feel misled. Exaggerated headlines often result in high bounce rates and low interactions. Facebook also limits the reach of clickbaits, making it ineffective for long-term growth.
How to fix it:
You should use headlines that accurately reflect your content. For example, a financial services company could post “3 budgeting hacks helped me save $5,000!” rather than a misleading “This one trick will make you a millionaire overnight!”
3. No Follow-Up Engagement
Gaining likes through posts is only the initial step. You should also interact with your audience. Imagine you invite people to your party and then ignore them. It doesn’t leave a good impression.
How to fix it:
Remember to respond promptly. Another technique is to provide entertaining methods like polls, contests, or unique media only for active followers. For instance, financial services would post “What is your biggest savings goal this year?” and respond with personalized tips to continue the conversation.
Wrap Up
By applying these 20 strategies, you can attract more audiences and get more likes on Facebook. From profile optimization to content improvement, every little thing makes your page more attractive.
Remember consistency is extremely important. If you are starting out or looking to brush up on skills, these ideas will help you to convert likes into meaningful connections. Get started on these suggestions and watch your Facebook profile grow!
