
In-App Advertising (IAA) done right: The Complete Guide 2026
In-App Advertising (IAA) serves as the critical link between broad user acquisition and sustainable revenue. Rather than gating content behind paywalls, this strategy allows apps



Head of Marketing @ Mega Digital
Trung Andrew is the Head of Marketing at Mega Digital, specializing in growth strategies for mobile apps, games, and SaaS products. With hands-on experience in performance-driven marketing, he focuses on building data-driven growth frameworks that connect paid advertising, user acquisition, and long-term scalability.
Expertise:

In-App Advertising (IAA) serves as the critical link between broad user acquisition and sustainable revenue. Rather than gating content behind paywalls, this strategy allows apps

With over 1.5 billion monthly active users worldwide, TikTok is a prime platform for developers to attract users to their games. But how can your
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