Are you still unsure about what to sell on Etsy this year-end season? Don’t worry! I’ve got you covered! Today I will give you a list of the 30 best digital products to sell on Etsy, complete with stats to show why they’re flying off the virtual shelves. Let’s dive right in!
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30 Best Digital Products to Sell on Etsy
Let’s check out my list of the best 30 digital products with data that comes from Etsy’s 2023 reports and insights from top-performing shops that can help your Etsy store succeed! From art prints to planners, these items are simple to make and sell, with no need to manage stock.
#1 Printable Planners and Organizers
- Revenue on Etsy in 2023: $45 million.
- Search Demand: “Printable budget planner” had over 40,000 monthly searches.
Printable planners and organizers remain a go-to choice for productivity enthusiasts. These tools offer everything from schedule management to meal planning, making them versatile and practical for buyers
The appeal lies in their adaptability. You can create planners for specific audiences, such as students juggling assignments, busy moms managing family schedules, or small business owners tracking goals. Buyers also appreciate the eco-friendly aspect of printing only what they need, reducing waste while staying organized.
#2 Digital Art and Illustrations
- Revenue on Etsy in 2023: $30 million.
- Search Demand: “Downloadable wall art” received over 50,000 monthly searches.
Digital art downloads are booming, with shoppers flocking to Etsy for affordable, stylish home décor. For example, Artsy Prints Co. rakes in around $8,000 monthly by offering customizable seasonal designs like holiday-themed wall art.
This category is perfect for those seeking unique gifts or décor pieces that won’t break the bank. You can find different kinds of art here, like simple line drawings, strong plant pictures, or bright abstract designs. Plus, you can add special touches, such as family names or motivational sayings, to make the art even more attractive to customers.
#3 SVG Files for Crafters
- Revenue on Etsy in 2023: $25 million.
- Search Demand: “Cricut SVG designs” saw 20,000 monthly searches.
If you know anything about Cricut or Silhouette machines, you understand why SVG files are a crafter’s dream. These digital files let customers create custom products like t-shirts, mugs, and home décor.
What’s exciting about this market is its diversity – wedding motifs, quirky humor, and seasonal favorites all have strong buyer appeal. Peak crafting seasons, like Halloween and Christmas, make it even more lucrative.
#4 Printable Wall Art and Home Decor
- Revenue on Etsy in 2023: $50 million.
- Search Demand: “Printable gallery wall art” hit 60,000+ monthly searches.
Selling art on Etsy is no longer something strange to us. Printable wall art is a perennial favorite for renters and homeowners alike.
Why? It’s affordable, stylish, and instantly downloadable. Whether you design watercolor landscapes, modern abstracts, or motivational quotes, the audience is vast.
If you want your store to stand out, create curated collections tailored for gallery walls or seasonal themes to give buyers a cohesive look for their space.
#5 Photography Presets (Lightroom and Photoshop)
- Revenue on Etsy in 2023: $18 million.
- Search Demand: “Lightroom presets download” had 20,000 monthly searches.
Photography presets are a big help for influencers and bloggers who want beautiful, consistent pictures. These tools make photo editing easier, offering styles from old-fashioned film looks to bright and light effects.
With lots of demand and room for creativity, this market is perfect for photographers wanting to make money from their skills.
#6 Fonts and Typography
- Revenue on Etsy in 2023: $15 million.
- Search Demand: “Custom font download” had 18,000 monthly searches.
Custom fonts are a designer’s treasure, offering a creative way to elevate branding, invitations, or digital projects. Whether you specialize in modern sans-serifs, playful hand-drawn styles, or elegant calligraphy, there’s a steady market for fresh typography.
For example, font bundles paired with complementary design elements can give you a competitive edge. Successful shops often target niches like wedding invitations or digital branding kits, ensuring they meet specific creative needs.
#7 Color Palettes and Design Kits
- Revenue on Etsy in 2023: $12 million.
- Search Demand: “Color palette download” received 12,000 monthly searches.
Design kits and color palettes are perfect for graphic designers and brand strategists who need cohesive aesthetics for their projects.
What makes this niche stand out is its versatility – you can cater to different creative needs, from minimalist branding to bold event themes since customers love having ready-to-use tools that make their projects visually cohesive and professional.
#8 Printables for Kids
- Revenue on Etsy in 2023: $20 million.
- Search Demand: “Kids printable activities” had 25,000 monthly searches.
Parents and teachers are always searching for affordable educational resources, making kids’ printables an evergreen niche. Activity sheets, flashcards, chore charts, and coloring pages are some of the best-sellers in this category.
For example, Little Learners Studio makes $6,000 each month by selling packages such as “100 Preschool Activity Pages for $15.” These products are great for both classroom use and fun activities at home on rainy days, offering lots of chances for creativity and learning.
>>> Read more: Top 7 Best Dropshipping Niches to Scale Your Business in 2024
#9 Digital Stickers for Planners
- Revenue on Etsy in 2023: $10 million.
- Search Demand: “Digital planner stickers” had 15,000 monthly searches.
Digital stickers have become very popular in the world of planners, letting people make apps like GoodNotes look nice and work better. They can include things like inspiring quotes and habit trackers, which help with organizing digitally.
I’ve noticed that successful sellers usually make themed sticker sets that match what buyers want. Because making these stickers doesn’t cost much and there’s always a demand for them, they’re a great choice for creative business
#10 Social Media Templates
- Revenue on Etsy in 2023: $22 million.
- Search Demand: “Instagram post template” saw over 30,000 monthly searches.
Social media templates make it easier for businesses and influencers to create content. Common types include templates for small business branding, wedding photography, and beauty products.
If you want your store to stand out, I suggest offering a variety of post designs, story layouts, and ad templates that can make your products more appealing to busy entrepreneurs.
#11 Logo Templates
- Revenue on Etsy in 2023: $18 million.
- Search Demand: “Customizable logo templates” had 35,000 monthly searches.
Every small business requires a logo, and many business owners turn to Etsy for stylish and affordable options. Logo templates are a great help, providing a professional branding choice without the high cost of hiring a designer.
The secret to doing well in this area is being flexible. Whether you focus on modern, simple designs or fun, creative styles, your templates should work for different types of businesses.
#12 Business Card Templates
- Revenue Stats: Business card templates generated $14 million on Etsy in 2023.
- Search Demand: Over 20,000 monthly searches for “editable business card template”.
Business card templates are really helpful for professionals and business owners who need a fast, professional way to show off their brand. By providing designs that match specific industries, like creative styles for wedding planners or simple, modern layouts for tech experts, you can make your templates more appealing.
Templates that can be edited using Canva or Adobe make it simple for customers to customize their cards easily.
#13 Resume and Cover Letter Templates
- Revenue on Etsy in 2023: $25 million.
- Search Demand: Over 40,000 searches for “editable resume templates” each month.
For job seekers, professional-looking resumes and cover letters are a must, and Etsy is often their first stop. Templates tailored to specific industries, such as healthcare or design, offer a significant advantage. Bundling resumes with cover letters and thank-you notes provides extra value for customers looking to streamline their application process.
#14 Canva Templates
- Revenue on Etsy in 2023: Canva templates generated $28 million in revenue.
- Search Demand: Keywords like “Canva templates download” received 50,000 monthly searches.
Canva templates are perfect for people who like to do things themselves and for small business owners. They offer many options, like social media designs, invitations, and complete branding sets. These templates are made for people who want simple, attractive designs.
When offering Canva templates on Etsy, you can add clear instructions or customization tips to make your templates even easier to use.
#15 E-books and Guides
- Revenue on Etsy in 2023: Approximately $22 million.
- Search Demand: “Downloadable e-books” received 30,000 monthly searches.
E-books and guides are a fantastic way to monetize your expertise while providing valuable insights to buyers. When selling ebooks, popular topics include small business tips, hobby guides like gardening or baking, and self-improvement themes like mindfulness.
The key to success is offering actionable advice that solves a problem or fulfills a specific need for your audience.
#16 Printable Certificates
- Revenue on Etsy in 2023: Approximately $10 million.
- Search Demand: “Printable certificate templates” received 15,000 monthly searches.
Printable certificates are an ideal product for buyers hosting events, training sessions, or workshops. With designs for occasions like employee recognition, course completion, and children’s achievements, the potential market is vast.
If you want to sell Printable certificates on Etsy, adding editable options in tools like Canva ensures flexibility, making it simple for customers to add names and dates. Plus, offering bundles for different themes such as education, corporate, or personal use can help increase sales.
#17 Printable Invoice Templates
- Revenue on Etsy in 2023: Approximately $10 million.
- Search Demand: “Invoice template for small business” received 15,000 searches per month.
For small business owners, printable invoice templates offer a professional way to manage transactions without investing in expensive software. These templates are particularly popular with freelancers, creative entrepreneurs, and home-based businesses.
With printable invoice templates, you can include features like branding customization, automatic calculations, or compatibility with programs like Excel makes them even more appealing. Besides, targeting niche markets, such as wedding photographers or Etsy sellers, can give your products an edge.
#18 Client Onboarding Kits
- Revenue on Etsy in 2023: Around $8 million.
- Search Demand: “Client onboarding templates” hit 10,000 monthly searches.
Client onboarding kits streamline the process of welcoming new clients, making them a hit for service-based professionals like coaches, designers, or virtual assistants. These kits often include contracts, questionnaires, and welcome guides, all tailored to specific industries.
To make your shop stand out on Etsy, you can create industry-specific bundles or offer aesthetic designs that align with branding trends, like boho chic or minimalistic styles.
#19 Digital Patterns for Sewing, Knitting, and Crocheting
- Revenue on Etsy in 2023: A staggering $20 million.
- Search Demand: “Crochet pattern download” and “knitting pattern template” garnered over 35,000 monthly searches combined.
For crafters, downloadable patterns offer endless possibilities for creating clothing, accessories, or home décor. Popular designs include baby blankets, seasonal sweaters, and quirky amigurumi toys. Sellers like Crafty Patterns Co. earned $5,000 monthly by releasing trendy and beginner-friendly designs.
When selling digital patterns, you can include step-by-step instructions, clear visuals, and variations for skill levels to make your patterns a must-buy for hobbyists.
#20 Online Course Materials (Worksheets, Slide Decks, etc.)
- Revenue on Etsy in 2023: An estimated $15 million.
- Search Demand: “Online course materials” saw 22,000 monthly searches.
With the rise of online learning, course creators often turn to Etsy for ready-to-use resources like worksheets, slide decks, and lesson plans. Plus, Shops like Teach Tools Studio earned $4,500 monthly by targeting educators with themed bundles, such as “Interactive Learning Worksheets for Elementary Students”, making online course materials worth considering on your selling list.
I highly recommend you get started with popular niches such as personal development, business training, and educational content for teachers. To succeed, focus on polished, professional designs that make the buyer’s job easier.
#21 Craft Tutorials and Guides
- Revenue on Etsy in 2023: About $18 million.
- Search Demand: “Craft tutorial download” received 20,000 monthly searches.
Craft tutorials and guides are perfect for DIY enthusiasts looking to learn new skills or complete creative projects. These products can cover a variety of crafts, such as jewelry making, home décor, or holiday decorations.
In addition, successful sellers often focus on providing step-by-step instructions paired with clear visuals or video demonstrations. For example, a “Beginner’s Guide to Macramé” or “DIY Holiday Wreath Tutorial” can attract both novice and experienced crafters alike.
Therefore, including material lists and project timelines will make your guides even more practical for buyers.
#22 Educational Posters and Infographics
- Revenue on Etsy in 2023: Nearly $14 million.
- Search Demand: “Printable educational posters” saw 17,000 monthly searches.
Educational posters and infographics cater to parents, teachers, and homeschoolers seeking visually engaging learning aids. If you want to start your Etsy store with this product, consider popular themes including alphabet charts, periodic tables, and motivational quotes for classrooms.
Besides, targeting specific age groups, like preschoolers with colorful and fun designs or high school students with study aids, can widen your audience.
#23 Flashcards and Learning Tools for Kids
- Revenue on Etsy in 2023: Approximately $16 million.
- Search Demand: “Printable flashcards for kids” received 22,000 searches monthly.
Flashcards are a popular tool for parents and teachers who want to teach subjects ranging from basic reading to complex math. Popular designs include sight words, math problems, and animal identification.
To make your flashcards more appealing, you can add interactive features like QR codes that link to videos or games, and offer versions in two languages, such as English and Spanish to reach a wider audience.
If you are still not sure about the potential of this product, take Bright Minds Studio, for example, which makes about $5,500 each month by creating colorful, child-friendly designs.
#24 Event Invitations and Party Decor
- Revenue on Etsy in 2023: A significant $22 million.
- Search Demand: “Editable party invitations” saw 30,000 monthly searches.
Event invitations and party décor are always in demand for occasions like birthdays, weddings, and baby showers. Therefore, selling digital options that allow buyers to customize details and print from home will make them feel more convenient and affordable.
Successful designs often feature trending themes, such as boho chic, minimalist aesthetics, or character-based motifs for kids’ parties. For more effectiveness, bundling invitations with matching décor items, like banners or cupcake toppers, can increase your sales potential.
#25 Customizable Calendars
- Revenue on Etsy in 2023: Over $20 million.
- Search Demand: “Printable calendar template” had 28,000 monthly searches.
Customizable calendars are a hit with buyers looking for stylish yet functional planning tools. You can offer designs for specific uses, such as family planners, fitness trackers, or work schedules.
One small tip when selling this product on Etsy is to Incorporate editable features in Canva or Excel to make these calendars even more appealing. Plus, providing options for different time frames – weekly, monthly, or yearly – can also help you attract a wider audience.
#26 Budget Trackers and Financial Planners
- Revenue on Etsy in 2023: An impressive $24 million.
- Search Demand: “Printable budget tracker” received 32,000 monthly searches.
Managing money doesn’t have to be stressful, and budget trackers prove just that. These tools help buyers take control of their expenses, savings goals, and debt repayment plans, all while staying organized.
Therefore, they’re especially popular among students, families, or small business owners trying to maximize every dollar. You can add features like editable Excel spreadsheets or themed designs, such as holiday-saving trackers to make these products even more appealing to customers.
#27 Health and Fitness Logs
- Revenue on Etsy in 2023: About $18 million.
- Search Demand: “Health and fitness planner” saw 25,000 monthly searches.
These days, everyone is focused on staying healthy, and fitness logs are a fantastic way to help people stay on track. Whether it’s meal planners, workout trackers, or even hydration logs, these products attract buyers who want to reach their health goals without any confusion.
When selling on Etsy, specialized ideas, such as postpartum recovery logs or beginner fitness challenges, can make your designs unique. Plus, linking these tools to everyday health goals makes them more relevant and valuable to customers.
#28 Wedding Planner Printables
- Revenue on Etsy in 2023: A staggering $28 million.
- Search Demand: “Wedding planner template” received 40,000 monthly searches.
Planning a wedding is overwhelming, but wedding planner printables make it easier for brides to navigate the chaos. These templates often include checklists, seating charts, and vendor contact sheets tailored to various wedding styles, from rustic barn celebrations to luxurious black-tie events.
What’s their secret? Personalization! Buyers love printables they can tweak to suit their unique wedding theme. These products resonate because they save time and help brides feel more in control during one of life’s most stressful (and exciting) milestones.
#29 Recipe Cards and Cookbooks
- Revenue on Etsy in 2023: Approximately $14 million.
- Search Demand: “Printable recipe card” had 18,000 monthly searches.
There’s something timeless about jotting down family recipes or organizing a personal cookbook.
Recipe cards are particularly favored by home cooks and food enthusiasts who seek a simple yet stylish way to keep their favorite dishes. Imagine using blank templates for your grandmother’s secret pie recipe or beautifully designed sets tailored for specific cuisines like Italian or vegan meals.
Want to stand out? Add bonus content like substitution charts or cooking tips to make your product more practical and appealing.
#30 Vision Board Templates
- Revenue on Etsy in 2023: Around $12 million.
- Search Demand: “Vision board printables” received 20,000 monthly searches.
Vision boards aren’t just trendy, they’re tools for motivation and goal-setting that buyers love. These templates let people organize their dreams, whether they’re aiming for a new career, personal growth, or travel adventures.
What made them successful? Offering eye-catching visuals paired with practical tools like affirmations and mood board templates since people buy vision boards not just for organization but for inspiration. Let’s make your product a vehicle for their aspirations!
Criteria for Selecting the Best Digital Products
When you’re choosing digital products to sell, it’s essential to think about the factors to ensure they meet both market needs and your business goals. Here are some key criteria to help you choose the best products to sell on Etsy shop:
Demand and Market Trends on Etsy
A digital product’s success depends largely on whether it aligns with current trends or not. For example, printable planners earned $45 million in 2023 because people are always looking for ways to boost productivity.
If you can spot a growing trend early, you can jump in ahead of the competition.
To find trending products, use tools like EtsyRank or Erank to analyze search volumes for keywords like “printable budget planner” (40,000+ searches monthly) or “downloadable wall art” (50,000+ searches).
You can also explore Etsy’s “Bestseller” badges or top categories like digital art and templates. Then, keep an eye on seasonal spikes, such as Christmas-themed SVGs or New Year planners, to capture high-demand periods.
Profitability and Pricing Strategies
It is also crucial to think about how profitable the product can be. It’s all about finding the right balance between production costs and pricing.
A great example is product bundling, like offering a $15 planner kit or a $20 DIY logo package since bundles tend to have higher perceived value, helping you earn more without significantly increasing production time.
Customer Appeal and Customization Options
People enjoy products that are made just for them, and this is where the special part comes in! Digital products that let people change things to suit their needs are usually more popular.
For example, a logo design that customers can adjust to fit their brand or a piece of art they can personalize with a name or a special message. These choices make your products more attractive. Customers love having something unique that feels made just for them, and this personal touch can help you sell more.
Ease of Production and Delivery
Finally, think about how easily you can produce and deliver the product. The standout of digital products is their low overhead costs and quick delivery.
Products like templates or downloadable art are simple to create, and once they’re set up, you can sell them over and over again. This allows you to scale your business quickly, with minimal ongoing effort.
Wrap Up
Above, I gave you a comprehensive list of 30 of the best digital products to sell on Etsy 2024, each with significant demand. With countless options like printable art and digital planners, there’s a space for all creators.
If you want to promote your Etsy shop, read here: TikTok for Etsy Shop: How to Promote Your Shop on TikTok?
