Case Study

Football Jerseys dropship store

A dropshipping store specializing in football jerseys faced challenges in driving conversions and building audience trust due to limited brand presence and reliance on conventional ad formats. By launching a dedicated TikTok channel, leveraging organic content, and activating Spark Ads, Mega Digital helped the client reduce CPA by 28%, gain over 35K followers, and reach more than 2 million views—all while laying the foundation for sustainable brand growth.

about the customer
This football jersey dropshipping store operates globally, offering a range of fan-favorite jerseys. The business aimed to shift from transactional sales to community-driven growth by leveraging TikTok’s potential. To scale efficiently, the client required a strategy focused on engagement, trust-building, and cost-effective conversions.
Objectives

Objectives

  • Boost Conversions: The client aimed to increase website purchases through optimized TikTok ad strategies.
  • Grow Organic Presence: Build a dedicated TikTok channel and community to strengthen brand trust.
  • Improve Ad Efficiency: Reduce CPA while maintaining scalability and reach.
  • Enhance Brand Credibility: Leverage organic content to build a more authentic brand image beyond ads.

Challenges

Challenges

  • Limited Brand Identity: The store relied solely on direct-response ads without a strong brand presence, affecting audience trust.
  • Low Engagement and Reach: Without organic content, the ads struggled to generate interaction and long-term interest.
  • Underutilized Spark Ads: The potential of Spark Ads to amplify high-performing posts was initially untapped.
  • Inefficient Conversion Strategy: Lack of diverse ad formats and content limited the effectiveness of campaigns and creative optimization.

Dropshipping Success
Mega Digital's Solutions

a multifaceted strategy to scale efficiently

Mega Digital redefined the client’s approach by combining organic growth with smart ad amplification to drive long-term brand success.
Mega Digital's Solutions

TikTok Channel Creation Launched @classicfootballjersys, giving the brand a relatable face and a home for organic engagement.

Organic Content Strategy Developed entertaining, authentic videos tailored to resonate with football fans and increase shareability.

Spark Ads Activation Amplified viral organic posts to extend reach, build credibility, and drive cost-effective conversions.

Smart Creative Optimization Ran Spark Ads alongside Smart Creative formats to optimize ad delivery and creative variations automatically.

Centralized Pixel Tracking Implemented a single Pixel for data collection and conversion optimization across the store’s website.

our results

Dropshipping Growth Powered by TikTok Ads and Community Building

The client gained 2M+ views, 35K followers, and reduced CPA by 28% through a hybrid TikTok strategy combining organic content and Spark Ads.
milestones

THE RESULTS SPEAK FOR THEMSELVES!

CPM
$ 0
CPA
$ 0
ROAS
0 x
what your customers saying
What customers saying

We’ve seen incredible growth since shifting to a more brand-focused strategy on TikTok. The team at Mega Digital helped us think beyond just ads, building a real audience and improving performance across the board. Their guidance was key in helping us scale efficiently and create lasting impact with our marketing.

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