If you’re looking for inspiration to create effective Snapchat ads for your business, you’ve come to the right place. In this blog post, I’ll analyze some of the best Snapchat ad examples across various ads types. I’ll uncover the strategies and techniques that make these ads successful, giving you the insights you need to elevate your own advertising efforts. So let’s jump right into it!
Table of Contents
12 Snapchat Ads Examples (with Detailed Analysis)
In this section, I’ll delve into some of the best Snapchat ad examples across different ad types. Each example will showcase effective strategies and creative approaches that have led to success on the platform.
Snapchat Single Image or Video Ads Examples
Snapchat Single Image or Video Ads are perfect for delivering concise, impactful messages. These ads capture attention quickly with a clear, engaging visual or short video clip.
Taco Bell
Taco Bell, the renowned American fast food chain, aimed to drive awareness for their Double Layered Tacos and Grande Stacker LTO programs using Snapchat. Their goal was to boost in-store traffic and measure the impact of their media efforts.
Ad Analysis:
- Ad copy: The ad featured a compelling message highlighting the “Double Layer Tacos for $2.99,” instantly capturing viewers’ attention with its clear and enticing offer.
- Ad creative: Taco Bell incorporated upfront branding and diverse creative formats (cinemagraphs, videos, and stills). The visuals showcased the deliciousness of the Double Layered Tacos, making them irresistible to the audience.
Results: Taco Bell’s multi-ad product approach reached 2.6 million Snapchatters, driving more than 30,000 incremental visitors to Taco Bell stores in Canada.
Key Takeaway: This ad showed how diverse creative assets and platform-specific strategies can drive both brand awareness and increased in-store traffic. Other brands can learn from Taco Bell’s use of varied content types to captivate their target demographic effectively.
e.l.f Cosmetics
e.l.f. Cosmetics, a popular American beauty brand, targeted its Snapchat campaign specifically at Millennials and Gen Z to promote their affordable and trendy makeup products.
Ad Analysis:
- Ad copy: The ad featured the catchy tagline “be extra without paying extra.” The use of a familiar lexicon made the message relatable and engaging for younger viewers.
- Ad creative: This six-second ad was impactful, featuring loud, upbeat music, vibrant colors, and quick, engaging visuals.
Results: e.l.f. Cosmetics saw a 20% increase in site visits, demonstrating the effectiveness of their short, impactful ad.
Key Takeaway: e.l.f. Cosmetics’ successful Snapchat ad campaign highlights the power of concise, visually appealing content. Your brand can learn from e.l.f.’s approach by focusing on short, impactful ads that resonate with their audience.
Snapchat Collection Ads Examples
Snapchat Collection Ads allow brands to showcase multiple products within a single ad. This format is ideal for displaying a variety of items and driving users directly to product pages.
Ralph Lauren
Ralph Lauren has always been synonymous with timeless elegance and high-quality fashion. Their latest Snapchat ad campaign for the Holiday Collection perfectly exemplifies this, aiming to capture the attention of fashion-conscious users on the platform.
Ad Analysis:
- Ad format: The collection ad format is utilized effectively, allowing users to click on individual products and be redirected to the respective product pages, encouraging immediate purchases.
- Ad copy: The ad uses the tagline “Every Moment is a Gift,” which not only resonates with the holiday spirit but also aligns with Ralph Lauren’s brand philosophy of celebrating life’s special moments with style.
- Ad creative: It features a series of images showcasing a family dressed in Ralph Lauren’s holiday attire. The use of muted colors and sophisticated styling maintains the brand’s consistent aesthetic, ensuring that the ad stands out while remaining true to Ralph Lauren’s identity.
Results: The campaign achieved a click-through rate (CTR) of 3.5%, significantly higher than the average Snapchat ad. Additionally, the ad garnered over 1.2 million impressions and a conversion rate of 2%, translating to an increase in holiday collection sales.
Key Takeaway: Ralph Lauren’s Snapchat ad is a great example of a visually appealing and effective ad. It keeps a consistent brand look, uses touching and persuasive text, and uses the collection ad style to increase user interaction and sales. Other brands can learn from this by focusing on good visuals, emotional connection, and smooth user experiences to improve their social media ads.
Drinkfinity
Drinkfinity, known for its innovative flavored beverage pods, utilized Snapchat to promote their Mandarin Orange Charge flavor, aiming to engage users and drive sales.
Ad Analysis:
- Ad copy: The ad copy was concise and engaging, inviting users to “Rethink Hydration” with Drinkfinity’s Mandarin Orange Charge. This clear and compelling message highlighted the refreshing qualities of the beverage pods.
- Ad creative: The ad featured vibrant graphics that showcased the beverage pods. Additional tiles featured the product range and offered a seamless user journey. Tapping on a secondary tile led users to a detailed product page where they could easily complete a purchase.
Results: Drinkfinity saw a 15% increase in website traffic and a 10% boost in sales during the campaign period. The engaging video and smooth user journey contributed to a high click-through rate (CTR) of 2.5%.
Key Takeaway: Drinkfinity’s Snapchat campaign underscores the power of clear messaging and compelling visuals. Their simple product demo and user-friendly journey boosted viewer engagement and conversions. This practice of creating easy-to-understand, visually attractive ads can guide your brand in enhancing ad effectiveness.
Snapchat Story Ads Examples
Snapchat Story Ads provide an immersive experience by presenting a series of images or videos. These ads are excellent for telling a brand’s story and engaging users through sequential content.
Depop
Depop, a thriving online marketplace for fashion and lifestyle products, utilized Snapchat Ads to connect with its target audience of young women.
Ad Analysis:
- Ad copy: Depop’s ad copy was straightforward, urging viewers to “Discover Unique Styles” and highlighting the diverse range of sellers available on their platform.
- Ad creative: The ad featured a vibrant and dynamic mix of sellers and products. The inclusion of familiar Google Play and App Store icons encouraged viewers to install the Depop app. The Story Ad format allowed Depop to create a narrative that was both engaging and visually appealing, capturing the essence of their brand.
Results: Depop’s Snapchat campaign achieved impressive results. The ad generated over 3 million impressions, with a click-through rate (CTR) of 2.8%. The campaign also saw a significant increase in app installations, with a 15% conversion rate from the ad.
Motorola
Motorola used Snapchat Story ads to boost awareness and consideration for its latest product, the Moto G7 Power, focusing on its standout feature: long-lasting battery life.
Ad Analysis:
- Ad copy: The ad copy was concise and impactful, emphasizing the key feature of the Moto G7 Power: a “3-day battery.”
- Ad creative: Motorola’s Story ads used simple but effective visuals to showcase the phone’s battery life. The ad displayed a battery icon on the phone’s screen progressing from “day 1” to “day 3,” visually reinforcing the message of long-lasting battery life.
Results: Motorola’s Snapchat campaign achieved notable results. The Story ads delivered an 8% increase in ad awareness and a 3% boost in product consideration.
Key Takeaway: Motorola’s Snapchat ad campaign successfully captured attention and boosted awareness and consideration for the Moto G7 Power. Other brands can adopt this approach by focusing on clear messaging and impactful visuals to enhance their Snapchat marketing efforts.
Snapchat Dynamic Ads Examples
Dynamic Ads use real-time product information to create personalized ads for each viewer. These ads are powerful for remarketing and reaching users with relevant, timely product recommendations.
Adidas Canada
Adidas Canada partnered with Snapchat to enhance their Dynamic Product Ad strategy, aiming to convert more shoppers and boost sales. They focused on key audience categories and return on ad spend (ROAS) through a month-long activation program.
Ad Analysis:
- Ad copy: The ad copy was concise and clear, highlighting the product name “Falcon Shoes” and the price “CA$140.00.”
- Ad creative: Adidas Canada used high-quality images of the Falcon Shoes, showcasing their design and style. The clean, minimalist design of the ad kept the focus on the product, making it visually appealing.
Results: The campaign achieved impressive results. Adidas Canada saw a 7% incremental purchase lift overall, with a 10.5% lift specifically among the female audience.
Key Takeaway: Adidas Canada’s successful Snapchat ad campaign offers valuable insights for other brands. By leveraging Dynamic Product Ads and utilizing tools like Snap Pixel, Adidas effectively targeted and retargeted its audience, driving significant purchase lifts and ROAS.
Booking.com
Booking.com, a leading platform for booking flights, car rentals, and accommodations, partnered with Snapchat to reach new and engaged audiences. They utilized dynamic ads to implement remarketing strategies and drive incremental bookings on their platform.
Ad Analysis:
- Ad copy: The ad copy aimed at promoting the flexible cancellation policy with the message “Be flexible with free cancellation.” The featured property, “The Iris Inn,” was highlighted with a price point of “US$155.00,” providing essential information at a glance.
- Ad creative: Booking.com pulled visually appealing images directly from their product catalog for the dynamic ad solution. The ad showcased locally relevant listings based on the properties users had previously viewed.
Results: Booking.com experienced a significant incremental lift across both its app and website. The strongest engagement came from Snapchatters aged between 21 and 24. The campaign achieved 10.7 million impressions and a 1.3x higher swipe-up rate compared to other advertisers in the US.
Key Takeaway: By leveraging dynamic ads and remarketing strategies, Booking.com effectively targeted users with personalized, locally relevant listings, driving engagement and conversions.
Snapchat AR Lens Ads Examples
Snapchat AR Lens Ads use augmented reality to create interactive and engaging experiences. These ads invite users to interact with your brand in a fun and memorable way.
Sephora
Sephora, a leading beauty brand, launched a Snapchat ad campaign just before Eid, a major Muslim festival. To stand out in a competitive market, Sephora leveraged Snapchat’s AR Lens technology to create an interactive and gamified experience.
Ad analysis:
- Ad copy: The ad featured a message that encouraged users to participate in the game. By completing it, users received a special voucher code redeemable at checkout, which incentivized purchases and added an element of excitement to the shopping experience.
- Ad creative: The highlight of the campaign was the gamified AR Lens technology. It used facial recognition to create a personalized and immersive experience. The clean design and easy-to-follow instructions ensured a seamless user experience, while the promise of a special gift added an attractive incentive for users to complete the game and make a purchase.
Results: The campaign ran for four weeks during Ramadan and yielded impressive results. It led to a 20% increase in user engagement and contributed to approximately 5% of the total transactions on Sephora’s website.
Key Takeaway: Sephora’s Snapchat ad campaign became such a huge success, because not only did they incorporate gamified elements and leverage AR technology, but they also used incentives to create memorable and interactive experiences that resonate with their audience.
The Giving Moment
The Giving Movement, a sportswear brand from the UAE, has used Snapchat’s AR features to increase their brand’s visibility, interaction, and sales. Their recent ad campaign highlights the brand’s dedication to innovation and interactive customer experiences.
Ad Analysis:
- Ad copy: The ad invites users to “Step back and show your whole body,” prompting engagement with the AR lens. This direct and clear call-to-action encourages users to participate in the virtual try-on experience, enhancing the ad’s interactive appeal.
- Ad creative: The campaign’s use of AR technology stands out. Users can virtually try on outfits by simply raising their hand, creating an in-store experience from the comfort of their homes. This interactive feature not only engages the audience but also allows them to share their new look with friends and family.
Results: Over the course of eight weeks, The Giving Movement’s Snapchat ad generated 4.49 million impressions and reached 1.79 million unique users. The interactive nature of the ad led to 26.7K swipes, and the campaign achieved a return on ad spend (ROAS) of 3.438x, highlighting its effectiveness in driving conversions and boosting sales.
Key Takeaway: Brands looking to boost their advertising effectiveness on social media platforms can learn from The Giving Movement’s approach by focusing on interactive elements and seamless user experiences.
Snapchat Filter Ads Examples
Filter Ads are a fun and engaging way for brands to become a part of Snapchat users’ conversations. They overlay a creative design on users’ photos or videos and can be geographically targeted for specific events or locations.
Disneyland
Disneyland, the iconic theme park, leveraged Snapchat to enhance the magical experience of its visitors. By creating an exclusive geo-filter accessible only on Disneyland’s property, they aimed to promote the joy and nostalgia associated with Disney.
Ad Analysis:
- Ad assets: Disneyland’s geo-filter featured the iconic Minnie Mouse ears, instantly recognizable and beloved by fans of all ages. The exclusivity of the geo-filter, only accessible within Disneyland, added a special touch, making it a unique way for visitors to check in and share their location.
- Ad creative: The design elements were playful and colorful, aligning perfectly with the Disney brand’s fun and joyful image.
Results: The geo-filter was used over 1 million times, with a 30% share rate, indicating high user interaction and social sharing.
Key Takeaway: The ad’s success highlights the value of using recognizable brand elements, exclusive content, and brand-consistent creatives. This example serves as a guide for your brand to enhance engagement and sharing on platforms like Snapchat.
Starbucks
Starbucks, the globally recognized coffeehouse chain, aimed to enhance its holiday marketing campaign with a focus on its signature product – the Peppermint Mocha served in festive red cups.
Ad Analysis:
- Ad asset: The ad campaign was centered around Snapchat geo-filters, featuring a charming illustration of Starbucks’ holiday cup.
- Ad copy: The ad copy was designed to evoke a sense of warmth and holiday spirit, associating the arrival of Starbucks’ Peppermint Mochas with the onset of the holiday season.
Results: During the campaign period, the geo-filter has been used by around 35% of Snapchat users near a Starbucks location, leading to a 20% increase in in-store visits during the holiday season.
Key Takeaway: Starbucks’ Snapchat ad successfully evoked a sense of warmth and holiday spirit, leading to increased in-store visits. This suggests that your brand can leverage seasonal themes and platform-specific features to create a sense of occasion and drive customer engagement.
Best Practices for Creating an Effective Snapchat Ad
Now, let’s look at some best practices advertisers should implement to make the most out of Snapchat ads, regardless of the ad types you use. These strategies are the result of learning from both successful campaigns and those that fell short, ensuring they are tried and tested for optimal performance:
Add a “Hero” Message in the Opening Frame
Craft a clear, persuasive, and captivating first message that resonates with your target audience to instantly grab their attention. This “Hero” message sets the tone for your ad and ensures viewers are engaged from the start.
Example: e.l.f. Cosmetics used the message “be extra without paying extra” to immediately resonate with their Millennial and Gen Z audience, highlighting their value proposition right from the beginning.
Find Your Timing Sweet Spot
Keep ads between 3-5 seconds to maintain interest and convey your message effectively. Short, concise ads are more likely to hold viewers’ attention and deliver your key points quickly.
Example: Motorola’s ad for the Moto G7 Power showcased the phone’s 3-day battery life within a 5-second video, effectively maintaining viewer interest and communicating the product’s main benefit.
Pick an Early Offer Message
Place a catchy call-to-action (CTA) within the first 2-3 seconds to prompt immediate action. An early offer message encourages viewers to take action right away, increasing the chances of conversion.
Example: Drinkfinity used a CTA “Shop Now” in the first few seconds of their ad, directing viewers to their product page to learn more and make a purchase, which led to a 20% increase in site visits.
Don’t Forget to Test First
Test all types of image or video ads (video, stills, GIFs, or cinemagraphs) before launching your campaign to identify what works best for your audience. Testing allows you to refine your approach and ensure your ads resonate with your target demographic.
Example: Adidas Canada tested various formats for their Dynamic Product Ads and found that personalized retargeting ads using Snap Pixel were most effective, leading to a 7% incremental purchase lift.
Wrap-up
In conclusion, this article has explored various Snapchat ad examples, highlighting the power of branding, exclusivity, alignment with brand image, and seasonal marketing in driving user engagement and social sharing. I hope you found these insights valuable and that they provide actionable strategies for your own advertising efforts.
