If you are new to Etsy and unsure about what to sell for your first product in such a crowded market, you are not alone. This post will show you the 20 best products to sell on Etsy based on the experience of the top Etsy sellers and give you sound insight into how to succeed! Let’s get started!
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20 Best Products to Sell On Etsy
Finding the right products to sell on Etsy can be overwhelming with many options. Below is a list of the 20 best products that will make it easy for you to stand out!
1. Stickers
Stickers are among the most popular selling items on POD. A star seller among them is AcornandCrowStudio, with over 483,600 sales of stickers. According to research, the global die-cut sticker market will also reach $191.1 million by 2028.
Because stickers are cheap and easy to make, you don’t need to worry about heavy packaging or high shipping fees.
You can customize the stickers by adding names or even designing kiss-cut stickers that match the Internet aesthetics. You can also sell a planner or notebook stickers since customers usually buy stickers with journals.
2. Wall Art
The wall art market will grow by nearly 8% annually from 2022 to 2027. Thus, it is definitely among the trending products on Etsy.
Wall art is popular because it offers many customizable products like posters, canvas prints, wood and acrylic prints, and framed posters. It’s an ideal product to sell on Etsy if you have designs, photos, or graphics.
While some stores sell digital art for customers to print themselves, others ship custom prints or use drop shipping. Besides, if you worry about handling printing, fulfillment, and shipping, you should partner with a print-on-demand supplier.
3. Embroidered Sweatshirt
As can be seen in the figure below, interest in embroidered sweatshirts went through a significant surge around mid-2023. This shows that in recent times, sweatshirts have emerged as a trendy product.
Sweatshirts are known for their comfort and style. They often have a large surface area for embroidery. That allows for a wide range of creative expression, from subtle monograms to bold graphic designs.
4. Totes
One of the best products to sell on Etsy is the tote bag because people today look for alternatives to plastics and turn to greener choices. Research says the market will grow at an annual rate of 6.78% between 2023 and 2028.
Totes can be reused, have multiple purposes, and are eco-friendly. They can be specifically meant for grocery shopping or used as daily carryalls.
You can add embroidery or creative designs to attract both fashion lovers and eco-conscious shoppers, making them a reliable product with wide appeal for various uses like shopping or beach outings.
5. Bags
Almost everyone owns a bag to carry essentials like phones, laptops, or makeup. This means there is always a constant demand for bags. The variety of styles – fanny packs, clutches, backpacks, and shoulder bags – lets you offer something for every customer.
Crossbody bags are especially trendy, with a 61% year-over-year increase in searches based on this Etsy marketplace insights report. The ’90s nostalgia craze for accessories like bags, jewelry, and hair pieces fueled the trend.
When selling bags on Etsy, you should focus on back-to-school seasons and timing your product launches strategically.
>>> Read more: How to Sell Art on Etsy: Complete Guide for Beginners [2025]
6. Jewelry
Jewelry is one of the most popular categories on Etsy, with 15% of Etsy sellers offering items in this $327 billion market. CaitlynMinimalist is a leading Etsy seller with nearly 2.9 million jewelry sales in 2024.
Items on Etsy are mostly self-designed and custom jewelry. In this category, you can sell necklaces, earrings, bracelets, body jewelry, or jewelry sets. Among these, personalized jewelry stands out as a top-selling niche, consistently in high demand.
7. Pins
Pins are also one of the best things to sell on Etsy with high search demand for terms like metal, enamel, and hat pins.
Like stickers, pins are small, lightweight, and easy to ship. While competition for the product is high, selling pins has a solid 2.51% conversion rate.
Pins can be used to decorate jackets, bags, hats, and even shoes. Many designs also reflect social or political causes, and pop culture trends like music artists and cartoon characters, or serve as memorabilia for organizations.
8. Phone Case
With 20.2 million views on keyword searches and over 720,000 favorites, phone cases have become an attractive niche for Etsy sellers.
The market has a high potential for repeat sales and increased order volumes since one customer might buy multiple phone cases to match different outfits, moods, or occasions.
Phone cases are also easy to produce and ship thanks to their lightweight. You can offer buyers various styles, from minimalistic designs to vibrant, personalized artwork. If marketed effectively, phone cases can be a highly profitable venture.
9. Office Supplies
The office supplies market offers great potential for Etsy sellers since it is expected to hit $149 billion by 2028.
In this niche, personalized pens, desk decor, business cards, and flyers are popular items. Because 32.6 million Americans will work remotely by 2025, they have more demand for stationery, notepads, and writing tools among the work-from-home segment.
Sellers can also offer handmade invitations, wedding cards, and other paper products for special ocassions. Custom stationery and letterheads make thoughtful, personalized gifts that stand out.
10. Pet Products
The market for pet products has started to get very lucrative as people now treat pets as family.
The market is growing so fast that the pet carrier market alone will reach $1.2 trillion by 2030. On Etsy, pet gift searches increased 32% year over year, and searches for custom dog gifts rose 18%.
Sellers can capitalize on these trends by selling pet accessories like carriers, leashes, and apparel to food. Additionally, training checklists and grooming tools such as brushes, combs, and nail clippers are also in great demand.
11. Holiday Decor
Holiday decorations are a great option for seasonal items on Etsy. They allow you to tap into the holiday market, show your creativity, and offer trendy, long-lasting decor.
Custom wooden ornaments, for instance snowflakes, reindeers, or happy holiday messages, can help create a cozy rustic atmosphere. These ornaments are a one-time investment, as wood lasts long enough for them to be reused every year. And as they are very lightweight, shipping would be much cheaper, thus adding even more appeal.
12. Zero-waste Products
The zero-waste market actually stands for a shift toward sustainability. Since customers are now willing to pay more for green products, Etsy sellers benefit from repeat purchases and increasing customer loyalty.
You can sell reusable or eco-friendly products like deodorants, lotions, paper towels, and food wraps. These items attract customers who want to reduce waste and minimize their use of disposable products.
Buying these sustainable options would not only contribute to the environment, but also provide one some long-lasting products for everyday usage.
13. Plants
Selling plants on Etsy is also a great idea since plants also have a relatively low cost of entry. You should sell small plants or succulents that are easy to source and care for so that you don’t need to invest too much upfront.
Plus, plants are lightweight so they are an attractive option for Etsy sellers wanting to keep shipping costs low.
Some plant types you can add to your listings are cacti, air plants, rare or unusual houseplants, Bonsai trees, carnivorous plants, herbs, etc.
You can also provide creative plant arrangements, decorative pots, and even plant care accessories like watering cans, plant stands, and humidity trays. These add-ons increase the value of the plants and encourage customers to purchase more items.
14. Mugs
Mugs are one of the best products to sell on Etsy. They have a search volume of 550,000 and a high conversion rate of 3.26%. These items are favorites of coffee and tea lovers, thus making it a profitable marketplace.
Personalized mugs are particularly popular on Etsy. Consumers love custom mugs with unique messages, quotes, or designs, making them perfect for gifts or personal use. These personalized products build an emotional bond with the customer, which yields repeat purchases.
With minimal upfront costs, sellers can offer a wide variety of designs without worrying about inventory or shipping.
15. Water Bottle
If you’re looking for eco-friendly products, custom water bottles are a great choice. They’re practical for staying hydrated on the go and also serve as stylish accessories.
Water bottles have diverse design possibilities, from fun and quirky to sleek and sophisticated. You can personalize them with names or even create unique hydration tracker designs.
As more people turn to sustainable alternatives, reusable water bottles are in high demand. You can sell them along with tote bags to add diverse listings to your store.
16. Craft supplies
Selling craft supplies on Etsy is a profitable choice. Having a high conversion rate of 4.34%, craft supplies are in strong demand with over 20 million listings, popular keywords like “diamond painting accessories”, “candle-making kit”, and “embroidery supply”.
Trends like crochet, quilting, and embroidery are also having their impact on fashion and home decor, which significantly boosts sales on Etsy.
With ongoing interest in DIY projects and a focus on handmade goods, selling craft supplies on Etsy allows sellers to cater to the growing demand for unique materials.
17. Board Games
Board games are one of the best products to sell on Etsy as the global toy and game market is expected to reach $130 billion in 2024 (by Statista.com).
Etsy is ideal for unique, handcrafted, or custom board games, offering opportunities to stand out in a growing market. A case in point is top seller BusyPuzzle which has achieved 747,504 sales.
You can provide buyers with custom-designed game pieces or personalized game boards to make them feel more personal.
18. Stones and Gems
Stones and gems are a great choice for Etsy sellers thanks to their versatility. They can be used for jewelry, home decor, or spiritual purposes, which makes it appeal to many customers.
Personalized pieces, like birthstone jewelry or healing crystals, are especially popular. Raw stones are affordable, lightweight, and easy to ship, making them a cost-effective option with high-profit potential.
19. Charms
Charms are a lucrative product to sell on Etsy thanks to their rising popularity and strong demand. Despite the competition of over 4.7 million listings, charms stand out with a very high conversion rate of 3.01%.
The trend for customizable charm jewelry like custom charm necklaces and family birthstone bracelets is on the rise. Etsy has seen impressive increases in other charm-related searches, such as horseshoe charms, gold charm necklaces, and custom charm necklaces.
Charms are versatile and can be used in necklaces, bracelets, keychains, and more, allowing sellers to tap into a broad market.
20. Candles
There is a strong demand for candles on Etsy with over 640,000 results for search keywords (by Ecommerce.com).
The most popular candle types are scented ones. Some of the best sellers often reach sales of over 20,000 on Etsy. Along with candles, you can come up with items like molds, holders, labels, or even custom candles for special occasions.
The US scented candle market was valued at 1.5 billion US dollars just in the year 2020, so there is always much scope to make money by creating a very sweet lucrative market.
How to Find What Sells Best On Etsy
There are simple ways to discover what’s in demand on Etsy. In this section, we’ll show you how to find the best-selling items and make smarter choices for your Etsy shop.
1. Use Google Trend
To find the best products to sell on Etsy, Google Trends is an essential tool. First, you have to type the name of a product that you are thinking about; for example, handmade candle or jewelry.
The tool will then show you how interest in that product has changed over time. If the trendline goes up, this means the product is in growing demand so you should include it in your listing.
You can also enter further than one search term to make comparison between different products. For example you can have “soy candles” against “beeswax candles” to see which one has higher search interest.
Another feature of Google Trends is showing search interest by location. If a particular product is gaining traction in a specific region, you can target your Etsy listings and marketing efforts to appeal to that area.
2. Use Available Tools on Etsy
You can discover the best-selling products directly on the Etsy website. Start by checking the “Popular Right Now” section, which showcases five trending items across Etsy.
The “Editor’s Picks” section is another valuable resource. It features curated collections chosen by Etsy’s editors. These products have been selected because they reflect current trends and customer preferences.
By browsing these sections, you can easily spot what’s trending and get a sense of what you will sell in your store.
3. Use an Etsy Spy tool
Etsy Spy Tools, like Insightfactory, eRank, and Etsy Hunt, are essential for finding top-selling products by analyzing key metrics such as search volume, conversion rate, and competition.
A high search volume suggests that a product has strong customer interest and is worth selling.
The conversion rate measures the percentage of visitors who purchase after viewing a product listing. On Etsy, the average conversion rate is 2-3%, so anything higher indicates that the product is not only popular but also profitable.
Competition reveals how many other listings are targeting the same keyword. High competition means the product is in demand, but it may be harder to stand out, requiring a unique selling approach.
4. Use competitor research tools
Using competitor research tools allows you to analyze your competitor’s listings and uncover valuable insights about what is working in the market.
Tools like eRank, Marmalead, and EtsyRank provide data on competitor performance, including best-selling items, product categories, and the keywords driving traffic to their listings.
Another benefit of competitor research tools is understanding pricing strategies. By comparing the prices of top-selling items in your niche, you can determine competitive price points and identify potential gaps in the market.
Wrap Up
Finding the right products to sell on Etsy can make all the difference in your success. You should leverage tools like popular sections on Etsy, competitor research tools, Google Trends to see high-demand products and update new trends.
Whether you are a beginner or an experienced seller, these strategies can help you make informed decisions and increase your chances of success. Keep researching, stay flexible and change according to customer demand, and you are on your way toward success on Etsy.
