Trung Andrew

Understanding LTV Mobile Games is the key to sustainable app growth. Lifetime Value (LTV) measures the total revenue a single user generates throughout their entire

For developers, the ROAS Mobile Games metric is essential for scaling your User Acquisition efforts efficiently. In this blog post, we will provide the ROAS

Achieving a competitive CPI Mobile Game rate is critical in 2026, where the focus has shifted from simple user acquisition to maximizing Return on Ad

Choosing between IAP vs IAA is the single most critical financial decision for your mobile game’s success. Choosing the wrong model can alienate players and

What are In-App Purchases (IAP) that allow many free apps to still generate millions of USD in revenue? From in – game items to utility

In-App Advertising (IAA) serves as the critical link between broad user acquisition and sustainable revenue. Rather than gating content behind paywalls, this strategy allows apps