You’ve launched your ads. The views are rolling in. Creatives are trending. Clicks look promising. But somehow, sales aren’t keeping up.
If you’ve felt stuck at this stage, you’re not alone!
On TikTok, early success can be deceiving. It’s easy to get caught up in the buzz of viral videos, high engagement, and maybe even a few sold-out drops. But sustaining that momentum is a different game.
That’s where most brands start to plateau!
So, what is the problem?
Most strategies still revolve around short-term wins like low CPMs or high ROAS. But those metrics don’t tell the full story. If your gross merchandise value (GMV) isn’t growing in the background, you’re not really scaling; you’re just spending.
GMV Max is a new approach that was built to work with TikTok. Instead of relying on outdated media buying strategies, this framework focuses on the five levers that actually drive long-term GMV growth on TikTok: product, targeting, creatives, funnel, and retention.
In the chapters ahead, you’ll discover how to:
- Understand and apply the GMV Max framework
- Optimize each stage of your TikTok growth funnel
- Measure what truly matters, beyond vanity metrics
- Learn from brands that doubled their GMV using this exact method
If you’re ready to move past one-off wins and build a system for sustainable sales on TikTok, this is where it starts!
