The fiercely competitive chiropractic industry demands innovative solutions to attract new patients and build a thriving practice. That’s why you’re here – to unlock the secrets of chiropractic advertising and leverage Google Ads to gain the visibility your practice deserves. Let’s explore ways to use chiropractic ads to stand out online and connect with patients who need your care.
Table of Contents
Why Should Chiropractors Use Google Ads?
In the current era of digital technology, attracting new patients requires a diverse approach. While word-of-mouth recommendations remain valuable, chiropractors looking to thrive can’t afford to overlook the power of online advertising. Here’s why Google Ads should be a cornerstone of your chiropractic marketing strategy:
Stand out from the crowd
Local competition is fierce, but Google Ads levels the playing field. By targeting specific geographic areas, you ensure your ads reach potential patients in your immediate vicinity, putting your practice at the forefront of their search results. No more getting lost in a sea of generic chiropractic listings.
See results faster than ever
Unlike traditional marketing methods that take time to gain traction, Google Ads delivers results fast. Your ads can be up and running within minutes, appearing in relevant searches almost immediately. This means you can start attracting new patients and growing your practice without delay.
Highly-targeted ads
Google Ads offers unparalleled targeting capabilities. You can tailor your ads to reach users based on demographics like age, location, and even online behavior related to health and wellness. Imagine your ad appearing only for people actively searching for “neck pain relief” within a 5-mile radius of your practice – that’s the power of targeted advertising!
Track your results with ease
Gone are the days of guesswork in marketing. Google Ads provides comprehensive analytics, allowing you to see exactly how your campaigns are performing. Track metrics like clicks, website visits, and even phone calls directly generated by your ads. This data gives you valuable insights into what’s working and what’s not, allowing you to continuously optimize your campaigns and maximize your return on investment (ROI).
Cost-effective
Compared to traditional advertising methods, Google Ads is a highly cost-effective way to reach potential patients. You only pay when someone clicks on your ad, ensuring your budget is spent on attracting genuine leads. You can even set a daily or total budget to ensure you stay within your marketing spending limits.
How to Set Up a Google Chiropractic Ad Campaign?
Chiropractors often turn to Google Search Ads to reach potential patients and promote their services. This format is considered one of the most effective ways to connect with patients actively seeking chiropractic care.
Setting up your first Google Search Ads campaign for your chiropractic practice can seem daunting at first, but by following these steps, you can create an effective campaign that can help attract new patients.
Step 1: Create a Google Ads account
First, you need to have a Google Ads account. This is where you’ll manage all your ad campaigns. If you haven’t had one already, head to https://ads.google.com/home/ and sign up for a free Google Ads account.
Step 2: Start a new campaign
Once you’re logged in to your Google Ads account, click on the “+ New Campaign” button. Select the goal that aligns with your defined campaign goals.
Step 3: Define your campaign objective
Choose the objective that aligns with your goals. For attracting new patients, you can select “Leads” which focuses on generating inquiries and driving potential patients to contact you.
Step 4: Choose your campaign type
Next, choose the campaign type. For chiropractic practices, “Search” is often the most effective, as it allows your ad to appear in Google search results when someone searches for a chiropractor or related services.
Step 5: Set your geographic targeting
Specify the geographic area where you want your ads to show. As a chiropractor, you’ll likely want to target your local area or city.
To focus on a specific area, input a location into the Advanced Search function and utilize the radius feature to designate an area in either miles or kilometers. You should not set a target location beyond a 15-mile radius of your chiropractic clinic, as potential patients might be reluctant to travel such a distance.
Step 6: Define your budget
Set a daily budget for your campaign. This is the maximum amount you’re willing to spend each day on your ads.
Step 7: Choose your keywords
Choose keywords related to your services that potential patients might search for.
Step 8: Create your ad
Now it’s time to create your ad. Write a compelling headline and description that includes your keywords and clearly communicates what you offer. Make sure to highlight what makes your practice unique.
Step 9: Set up ad extensions
Ad extensions provide additional information and can improve the visibility of your ad.
- Location extensions: A must-have for any brick-and-mortar chiropractic practice. Display your business address and phone number directly on your ad, allowing users to easily find your location.
- Call extensions: Make it incredibly convenient for potential patients to connect with you directly. Users can see your phone number within the ad and initiate a call with a single click.
- Sitelink extensions: Direct users to specific pages on your website that address their pain points. For instance, include links to pages detailing services like “Back Pain Treatment” or “New Patient Appointments”.
Would you like your ads to make a lasting impression? Let Mega Digital assist you by crafting personalized campaigns for your business. As a Google Premier Partner, we have unique access to Google’s tools, including Looker Studio (currently the only agency in Asia with such access). With this advantage, we can track real-time data and industry trends, helping you run campaigns that yield the best results while optimizing costs.
How Much Do Chiropractic Ads on Google Cost?
On average, your practice will pay about $8 – $10 per click for a chiropractic keyword. Given an average conversion rate of 2%, meaning that 2 out of every 100 people who visit your site will result in being a new patient, and you’ll pay an estimated $400 – $500 to acquire a new patient.
The cost of chiropractor keywords on Google Ads can vary greatly depending on several factors, including the competitiveness of the keywords, the geographic area you’re targeting, and the specifics of your ad campaign.
Here are some estimations of CPC for the most used keywords for chiropractic ads:
- chiropractor: $17.00/click
- chiropractor near me: $15.00/click
- best chiropractor near me: $15.00/click
- sports medicine chiropractor near me: $20.00/click
- i need a chiropractor: $20.00/click
- walk in chiropractor denver: $17.00/click
- lady chiropractor near me: $13.00/click
- cheap chiropractor los angeles: $12.00/click
- affordable chiropractic care: $12.00/click
- average cost of a chiropractic adjustment: $13.00/click
Examples of Google Chiropractic Ads that Work
Here are a few examples of chiropractic Google Ads, with a critique on why they work.
Example #1
Why this ad worked:
- Emphasis on longevity: The ad taps into a fundamental human desire for longevity and well-being. It subtly links chiropractic care with living a longer, healthier life.
- Building trust: Highlighting “15+ years” of service positions the practice as established and experienced. This can give potential patients confidence in the chiropractors’ expertise and ability to deliver positive outcomes.
- Call to action: The ad encourages patients to “pick up the phone and call”. This direct call to action can increase engagement by providing a clear next step for potential patients.
Example #2
Why this ad worked:
- Compelling offer: The ad utilizes a strong incentive – a free massage – to attract potential patients. This freebie entices people who might be curious about chiropractic care but hesitant about the initial investment.
- Use of sitelink extensions: Including sitelink extensions for “Locations” and “Chiropractic” provides additional value and convenience. Users can easily find the nearest location or explore chiropractic information directly from the ad.
- Capitalization of each word: The ad copy capitalizes each word. This is a common practice in paid advertising as it makes the ad stand out more and can increase click-through rates.
Things to Keep in Mind for a Chiropractic Advertising Campaign
When planning a chiropractic advertising campaign, it’s important to focus on key aspects that can significantly impact its success. Here are four crucial factors to consider:
Understand your target audience
The first step in any successful advertising campaign is understanding who you’re trying to reach. What are the needs and preferences of your potential patients? What are their typical online behaviors? The more you know about your target audience, the more effectively you can tailor your ads to resonate with them.
Set clear goals and monitor performance
Before launching your campaign, set clear, measurable goals. Are you looking to increase website traffic, boost appointment bookings, or raise brand awareness? Having clear objectives will not only guide your campaign strategy but also provide a benchmark against which you can measure the success of your campaign. Regularly review your campaign performance and use the insights to adjust your strategy as needed.
Budget wisely
Advertising can be costly, so it’s important to budget wisely. Google Ads operates on a pay-per-click model, which means you only pay when someone clicks on your ad. This allows you to set a maximum bid for each click, giving you control over how your budget is spent. Remember, the goal is not just to get clicks, but to get clicks that convert into patients. Therefore, it’s worth investing in high-quality ads that target the right audience.
Pay attention to Google Ads policies
In Google Ads, there are advertising policies for healthcare and medicine that may impact your chiropractic practice. This means that Google’s personalized advertising policy principles may prevent your practice from remarketing to an audience of prospective patients, and may result in an ad being disabled due to a policy violation.
Tips for Crafting The Most Effective Chiropractic Google Ad Copy
Creating an effective Google Ad copy for your chiropractic practice is both an art and a science. Here are some tips that can help you craft the best chiropractic Google Ad copy:
Leverage keywords to provide specific information
Your ad copy should strategically use keywords that reflect your service and users’ intent. These keywords should be incorporated naturally into your ad copy. This not only helps your ad show up in relevant searches but also assures potential patients that your ad is relevant to their needs.
Here are a few examples of phrases you can use in your first ad:
- Chiropractic Care – Get An Appointment
- Save Up to 50% of Chiropractic Care
- No Appointments Needed
- $30 Walk-In Chiropractor
- $40 Off Your First Appointment
- Massage Therapy Available
Avoid keyword stuffing
While it’s important to include keywords in your ad copy, avoid stuffing as many keywords as possible into your ad. Google’s algorithm can detect keyword stuffing and may penalize your ad ranking as a result. More importantly, keyword stuffing can make your ad copy sound unnatural and may deter potential patients. Focus on making sure you get your message across in as few words as possible.
Include a CTA
A strong CTA is a crucial part of any effective ad copy. It guides potential patients toward taking the desired action, whether that’s booking an appointment, calling your clinic, or visiting your website. Make sure your CTA is clear, concise, and compelling. Some examples of good CTA for chiropractic ads are:
- Schedule Appointment
- Claim Offer Now
- Book an appointment today!
- Schedule Consultation
Case Study: Enhancing Patient Reach with Chiropractic Ads
Client Background
Dr. Smith’s Chiropractic Clinic had been relying on traditional marketing methods and word-of-mouth referrals to attract new patients. However, with increasing competition and a growing population, the clinic decided to explore online advertising, specifically Google Ads, to expand its patient base.
Objective
The primary objective was to increase the clinic’s visibility online, attract new patients, and ultimately grow the practice.
Strategy
The clinic decided to run a Google Ads campaign targeting local search queries related to chiropractic services. They used specific keywords like “chiropractor in [city name]”, “back pain relief”, and “spinal adjustment”. The ad copy highlighted the clinic’s expertise, years of experience, and patient satisfaction ratings. They also used ad extensions to provide additional information like clinic location, operating hours, and a click-to-call button.
Implementation
The campaign was set up with a focus on maximizing clicks within a specified daily budget. The ads were scheduled to run during the clinic’s operating hours to ensure immediate response to inquiries. The landing page was optimized for conversions, with clear information about the services offered, an online booking form, and patient testimonials.
Results
Within the first month of the campaign, the clinic saw a significant increase in website traffic. The click-through rate (CTR) for the ads was above the industry average, indicating that the ad copy and keywords were effectively attracting potential patients. Most importantly, the clinic saw a 30% increase in new patient appointments, a clear indication of the campaign’s success.
Final words
By leveraging the targeted reach, measurable results, and cost-effective nature of Google Ads, chiropractors can create impactful advertising campaigns that attract qualified leads, convert them into loyal patients, and ultimately achieve long-term success. So, are you ready to take your chiropractic advertising to the next level? Embrace the power of chiropractic ads and watch your patient base flourish!
