What is Digital Marketing?
“Digital Marketing is a strategy using the Internet as a means for marketing activities and information exchange” – Asia Digital Marketing Association. Digital Marketing emphasizes three factors: using digital means, reaching customers in a digital environment and interacting with customers.
Anything that works as a digital platform can be considered Digital Marketing such as: Email, E-book, Games, Content, Video, Mobile Marketing, TV Advertising, Digital OOH, v.v..