UI & UX design
Testing & QA
Trung Nguyen Group is a Vietnamese-based business established in 1996. Trung Nguyen Group is currently one of the biggest companies in the Vietnamese Coffee Market. The company is famous for many successful products such as Trung Nguyen, Trung Nguyen Legend or G7. These delicious coffee products have been exported to more than 80 countries all over the world.
Understanding the market trends, Trung Nguyen created their own eCommerce platform to reach their coffee lovers. The platform that we create for Trung Nguyen allows their customers to:
When Trung Nguyen started their eCommerce platform, they built their website based on Magento 1. Magento is the number one open-source eCommerce platform in the world. In the F&B market, Magento has powered the eCommerce website of CocaCola. However, at the end of June 2020, the Magento team will end all support for Magento 1. So that, Trung Nguyen website needs to be updated.
Furthermore, the interface at that time did not create the best user journey. As a result, the company has difficulties in expanding its target customers and test new business models. Trung Nguyen also wants their stores across the countries to be synced simultanetously with the online system for better management.
We adviced Trung Nguyen to move to Magento 2 to have better performance and scalability. We also propose other features to their system:
We safely migrate all Trung Nguyen data to Magento 2: Data structure, categories, orders (including reports and saved orders) as well as customer information. We also design a new storefront which allows visitors to have better experience.
Power up the website with new features
To make Trung Nguyen’s buying process easier, we have integrated various useful features into the new system:
Not only targeting individual customers, Trung Nguyen also wants to cooperate with other beverage companies and aspiring restaurants. Therefore, we have helped Trung Nguyen customizing B2B features such as:
To seamlessly sync between online and offline stores, we have implemented the POS system for Trung Nguyen. Admin can turn off some features according to the needs of each location.
Trung Nguyen’s mobile app is built to serve the needs of individual customers. They can make orders and payments quickly.
We decided to integrate SAP HANA ERP into the eCommerce system of Trung Nguyen. Inventories will be synced effortlessly from SAP to Magento 2. All of these will be hosted in Amazon Web Services (AWS). AWS is the most suitable solution for Trung Nguyen because it can store more than 10,000 SKUs.
Coffee Hypermarket – The Trung Nguyen online store – has risen significantly since we implemented the new system. Magento 2 has made managing data easier: Orders are synced instantly, customers info are systematically organized and promotions are flexibly applied. Both online and offline stores are connected with the POS system.
Trung Nguyen can expand their influence and market share thanks to direct integration of partnership applications on the website. The new interface targets customers more effectively while Trung Nguyen can now cooperate with other businesses and brands.
Each department is specialized in a different task corresponding to the online system: